Ethic 316 Cross Cultural

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Title Name Ethics/316 Date Professor: Cross Cultural Perspective: The McDonald's restaurant concept was introduced in San Bernardino California by Richard and Maurice McDonald of Manchester, New Hampshire in the 1940’s. The Company was later modified by their business partner Ray Kroc of Oak Park Illinois in 1955. Ray Kroc, bought out the business interest of the McDonald brothers and formed McDonald’s Corporation. McDonald’s is known for their fast food chain selling breakfast products, hamburgers, french fries, chicken, soft drinks and milk shakes. It is now a symbol of globalization and the American way of life. McDonald’s has established a fast food system of quick service and uniform quality to their customers. Over 50 million people are served each day by the company. Due to its enormous economic and cultural impact in all parts of the world, McDonald’s has become emblematic of globalization. In 1971 McDonalds’s established their first restaurant in Japan, but due to cultural differences this brought about some issues. Some of the issues were preparing of the food, organization and the delivery of food. Although McDonald’s way of doing business interfered with Japanese ethics and their traditions, through social responsibility and compromise they were able to minimize their differences. Besides McDonald’s other businesses they have expanded globally, such as auto companies like Ford Motor Company. However, their approach was different in comparison to McDonald’s. McDonald’s Cultural Issues in Japan: Food organization The Japanese are known for preparing home cooked meals. Besides home cooked food preparations the way it is organized, is also very important. According to Megan, “Obentos are boxed lunches Japanese mothers make for their nursery school children.

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