Yum Brands Essay

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Yum! Brands Yum! Brand is a fortune 300 international company with a passion to satisfy every customer every time. It is the largest quick-serve restaurant company that includes A&W Restaurants, KFC, Long John Silver’s, Pizza Hut, and Taco Bell. Yum! Brands started from PepsiCo Incorporated (Inc.) and then became Tricon Global before finally becoming Yum! Brands. To fully understand Yum! Brands we will have to first explore the history of its five individual brands. A&W Restaurants was founded in 1919 by Roy Allen in Lori, California. Allen purchased the formula for his root beer from a pharmacist and opened a root beer stand. When he opened his second stand in Sacramento, California, he took on an employee from the first stand as his partner. This lead to the now famous, A&W restaurant, they came up with the name by combining the last initials of both men. In 1933 it had one hundred and seventy franchised outlets in the mid-west and west coast. In 1950 there were over four hundred and fifty four hundred fifty restaurants nationwide,. This same year Allen retired and sold out to his portion to (you mentioned partner) business man Gene Hurtz. In 1956 the first international restaurant opened in Canada. Furthermore in 1956 the first international restaurant was opened in Guam. In 1999 Yorkshire Global became the parent company of A&W and Long John Silvers. Long John Silvers opened in Lexington, Kentucky in 1969. In 1971, it had more than 200 units. In 1976 there were 621 Long John Silvers in operation, 262 were owned directly by Jerico and 359 were franchised. In 1999 the owner of A&W Restaurants bought out Long John Silvers and created Yorkshire Global. (What else does Yorkshire Global consist of?) In 1930 Harland Sanders opened his first restaurant (restaurant name?). The restaurant was located in a gas station in Corbin, Kentucky. In 1937 it was
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