TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
They would do this through marketing research. This paper will show why marketing research is so important to the development of Kudler Fine Foods, where the company could better themselves by doing additional research and by using competitive intelligence. Importance of Research
Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.
Case Solution: Continue with the "Buzz" marketing campaign. Justification: Kayem Foods Inc, a privately held meat processing company has almost 100 years of experience and success as a processor and distributor of delicatessen meats, hot dogs, and sausage. Their years of experience in the industry establishes Kayem as a rival competitor and company that can steal market share. The fact that Kayem has almost 100 years of experience also means that the company has learned from past mistakes but also has documentation of their successes and triumphs. I would recommend Kayem Foods, Inc. to continue with the "Buzz" marketing campaign because the Buzz marketing campaign for Al Fresco was an overall success.
b) Outline the strategy you will use to monitor and evaluate the performance of these key systems and processes. c) Select one of the key business processes and undertake a detailed analysis of supply chain, operational and product/service delivery systems. d) Describe the current performance measures and assessment tools and techniques used for this business process. Comment on the effectiveness of these measures. Task 2 a) Analyse any available performance related information and variance from plans for all key result areas (KRA) for the organisation.
One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Through marketing McDonalds has the best customer base of all companies, ranging from 3 years old all the way up to the senior citizen with a discount. Everyone knows the slogan “Mickey D’s” you can't possibly drive by a 'golden arches' without having to stop. With the backup of sponsorship’s and integrated campaigns like the Olympics, movies, foundations and the infamous “I’m Lovin’ it” ads are all marketing tactics to better the business. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success.
This portion should be submitted in the Assignment section of eCampus. DQ 1.What are the main responsibilities of managers? What are the advantages for managers to use IT support in business decision-making? DQ 2.What are digital dashboards and management cockpits? What are the capabilities of these information tools?
“SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.” (Buchbinder & Shanks, 2011). Strengths: characteristics of the business, or project team that give it an advantage over others. Weaknesses: are characteristics
Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE). The international campaigns that McDonald’s use are made to increase the popularity and sales of their products. How does McDonald’s use rhetorical appeals in their advertisements and restaurants to gain popularity and higher sales values? This can be shown by a series of approaches such as ethos, pathos, and appeal to authority. McDonald’s is one of the most common fast food
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,