Why Is It Necessary To Collect Customer Feedback On Customer Service

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1.Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are what keep your company going. You need to know exactly what it is that they want so that you can provide it for them and so profit from them. Every customer is different from another individual, therefore every customer has a different need. Understanding customer needs will help you define new market opportunities and drive innovation and revenue growth in every aspect of your organization. Some of the service less obvious aspects that might inform purchasing decisions are the customer service that the organizination/company offer,…show more content…
There's a number of different ways that you can collect customer feedback about the level of customer service your organization offers, some of the most common ones are telephone or written surveys/ questionnaires. You can always conduct on the spot interviews during a sales situation, in such situations only a few questions can be asked as customers will not wish to respond to long, involved survey questionnaires. Leaving feedback forms out on service benches or other areas where customers can readily complete them this helps when they have a complaint that they wish to advise you on to change and improve on certain…show more content…
What's wrong with Janice's attitude is it's very negative and that if there is an issue within the workplace it must be addressed to someone in management or someone in the specific area to be aware of the issue and so that they can be overcome in future. 2. How do you think attitudes like Janice's impact on other employees, on the supplier-customer chain and on the organisation's outcome? 3. What do you think should be done to make Janice more aware of her responsibilities toward the organisations customers? Managers need to clearly identify and communicate with Janice and all teams members, the work standards that are expected of them. They need to ensure that team members know that customer service standards should be adhered to and what it means to meet and to exceed customer expectations. 4.Why is it necessary that she understands that she has a very definite role to play with regard to customer
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