First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
Having at their side another company advertising and selling their products will provide the opportunity to expand their market. In addition, this decision will provide clear information to the shareholders of the company’s intentions to grow and of its economic stability within the market. On other hand, merging with another company will definitely attract more customers and will increase their sales. These strategies will help in the company’s position before the globalization and will minimize the risks when important financial decisions are
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
Kudler Fine Foods Audit Proposal ACC/542 Kudler Fine Foods Audit Proposal Management of Kudler Fine Foods has requested the proposed audit schedules which will be discussed within this report. Distinguishing between the different types of audits to be used for each process will be defined, recommending the process most appropriate for each process and explaining how the audit will be performed and conducted, will each be explained and thoroughly discussed for management at Kudler Fine Foods. Events potentially having prevent reliance on auditing within the computer will also be a part of the audit schedules that have been requested. Providing the details mentioned will enable management to fully understand that process that will be taking
Kudler Fine Foods Frequent Shopper Program Research Paper Ken Brown BSA/310 BUSINESS SYSTEMS Kudler Fine Foods Frequent Shopper Program Research Paper Kudler Fine Foods has several retail locations within the California and sells a variety of domestic and international foods from fresh bakery goods to specialty diary items. Kudler’s overall goal is to continue their growth potential by the expansion of services, increase the purchase cycle of their consumers by the incrementally raising customer loyalty and profitability and improve operation efficiency levels. Kudler Fine Foods seeks to establish a Frequent Shopper Program to facilitate the growth in loyalty and profitability to its consumer base
Service Request SR-kf-013 Scott Barron BSA/310 January 26, 2014 Sharon Foreman Ph.D. Service Request SR-kf-013 Frequent shopper programs are becoming increasingly popular and necessary for businesses to compete and retain customers. The Kudler Fine Foods Frequent Shopper Program could contain some possible issues and vastly have an effect on your organizational structure, along with potential legal, ethical and information security concerns. It is important for management to be aware that issues might occur based on a frequent shopper program; therefor it is my position to help you understand all aspects of such a program and make the transition to such a program as seamless as possible. I understand with any new project, especially the frequent shopper program
I think it is essential that the catering service also have that standard. This will ensure that there is no profit loss from make the decision to do these services. In order for them to be competitive they focus on value added services instead of discounting and subtracting profit. Another question could be what the value of the product or service is to the buyer. Kudler Fine Foods has a competitive advantage because customers already use their facilities for parties.
Kudler Fine Foods Study Robert Furmanek BSA 310 April 13, 2013 Jack Davis Kudler Fine Foods Study Kudler Fine Foods is renowned food store chain, which has three different locations in California. One focus of the store is to maximize profit by providing quality products, appropriate prices, and good customer service. The store also wants to keep customer satisfaction. Kulder’s objective is to obtain major store expansion. Currently the company is trying to enlarge its services by offering quality service.
KUDLER FINE FOODS Table of Contents Marketing Research of Kudler Fine Foods 3 Competitive Intelligence 4 References 6 Marketing Research of Kudler Fine Foods Gourmet grocery shops are run by Kudler Fine Foods Company at three locations in California, namely Del Mar, La Jolla and Encinitas (“About Kudler”). It needs improvement in its operational activities and expansion of its services because of the recent upsurge in the growth of the company. Marketing research can prove to be the ideal tool in order to develop the marketing strategy of the company. Various areas which require marketing research includes methods of advertising, buying behaviors of consumers, branding strategies, demographics and competition