Another possible alternative for Ann Taylor would be to adopt more of a focused strategy approach. They already excel at offering numerous fashion solutions for nearly ever lifestyle. With this approach, I suggest that they eliminate their low cost brands, raise prices and offer a more unique, luxurious shopping experience. Ann Taylor had, at one point, positioned itself as an upscale leader in the woman’s fashion industry. By offering a premium price, they may be able to improve the quality of their stores, and fashion development to ensure that they more accurately predict fashion trends.
Abercrombie and Fitch are one of them. A&F hires people with a preppy American look, they hire young good-looking people who will rock their clothes. If you walk into one of those stores it is mainly white employees, some say it is discrimination but it is not the companies fault only a certain group of people fit that look. In stores, where all the models are what we call hip and the entire store has that young vibe, everyone feels tempted to buy the product so that they can look and feel like a million bucks. Skinny, beautiful models are advertised in magazines that give the attempt to influence readers if the buy the same products they too can be beautiful.
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
According to a statement from the case study, Industry observer Lior Arussy calls Nordstrom’s business strategy “greed through love.” Nordstrom’s shares the same characteristics as Neiman Marcus, Bloomingdale’s, Macy’s, Saks Fifth Avenue and Lord and Taylor’s. While the price might be high to shop for clothes and home decorations at these stores, most designer brands prove to be of better quality, uniqueness, and durability. 2. How would you describe Nordstrom’s level of service on the continuum from full service to self-service? Why?
In these events, fashion kids would display their new fashion trends, which would make potential customers to purchase fashion kids products. In addition, website hosting was depicted in the article as an effective marketing strategy. Marketing Elements One of the marketing elements indicated in the article is the brand image. In this, Raj used the photos he took from Sunita’s party, on fashion kids, to market his Vodka product. This is because fashion kids had a strong brand image.
Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
Now they must align their marketing strategy to cohesively coincide that of their business plan to bring in the clientele that will make them the most profitable. Amber Inn & Suites, Inc. has two main classes of customers; business travelers and leisure users. The problem that arises given the increased marketing and advertising costs is whether or not to expand their marketing and advertising initiatives/investments between guests who are on leisure or on business. STRENGTHS | WEAKNESSES | - Location (close to airports, office complexes, shopping centers)- Good
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
Ellen Heath Sherry Jackson English 101.047 24 September 2014 “Beneath the Smooth Skin of America” Wearing the most expensive clothes and buying the most popular brands seems to be the norm for Americans across the country in today’s society in order to fit in and be a part of the mainstream flow of the media. On a daily basis you see the same outfits and products walking the streets of this country, but what has happened to the regional distinctions that set others a part? In Sanders’ essay, “Beneath the Smooth Skin of America”, he opens readers eyes to the fact that regional culture is quickly fading due to the comfortable option of the familiar and the mainstream ideas of mass-culture and production. Sanders explains by learning about the history of land and nature around us and stepping out of the predictable, we can rebuild the unique aspects of our home regions and reconnect with our “local” community and identity. In the past, the imprint from a person’s homeland was distinctive and obvious, you could tell where that person was from just by the way they dressed or acted.