Going for the Look, but Risking Discrimination Essay

652 WordsJul 16, 20143 Pages
In the article titled, “Going for the Look, but Risking Discrimination,” by Steven Greenhouse states that many retail companies are continuously searching for workers who are sexy, sleek or simply good looking to enhance the image of the company. Greenhouse begins by explaining that applicants must be attractive to get hired. The author continues by discussing a number of lawsuits that have been filed based on discrimination. He explains further that the most common goal among business is hiring workers to project an image. Additionally, the author describes that hiring only those with good looks can run into anti­discrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2). Consequently, this means that someone who is highly qualified, with past experience, might not get the job because they aren’t what is considered experience, and possibly under­qualified will get the same job because they fit the criteria. This is an accurate representation of discrimination. The article also represents a

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