Old Navy Essay

597 Words3 Pages
Old Navy is an American clothing brand as well as a chain of stores owned by Gap INC. IKEA is a privately held, international home products’ company that designs and sells ready-to-assemble furniture, such as beds and desks, appliances and home accessories. IKEA is the world's largest furniture retailer. It gives priority to cost control, operational details, and continuous product development, allowing it to lower its prices by an average of two to three per cent over the decade to 2010, while continuing its global expansion (Kamprad, 2012) .IKEA and Old Navy are popular affordable brands in North America, there over 1000 stores available for customers. However the quality of both brands do not compare to the more expensive brands. Old Navy and IKEA are both accessible stores that can be found across North America and online. Both companies make eye-appealing products for the whole family, but do not age well. For example, IKEA pre arranges its products to lessen the thought of assembling products. When products become less of a hassle for the buyers, they tend not to look at the cons of the products. IKEA does this buy distracting its customers by making their products colourful, stylish, and cheaper than other competitors’ products. In addition, Old Navy pulls in its customer just as IKEA. Old Navy draws its customers by putting colourful clothing outside its stores. “American businesses have co-opted cool anti-corporate culture and used it to seduce the masses (Cave & Klein, 2000). They lower their prices and make their products alternative to competitors that are more expensive. Both companies defraud their consumers by pretending to deliver high culture to the masses (Cave & Klein, 2000). Consumers normally do not recognize the false advertisement because IKEA and Old Navy put their items in popular shows and commercial, so that customers will buy

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