1. With PortionPac being family owned company, compared to larger companies they might not be able to have social responsibility. Larger companies can provide items to the community when needed and be able to lose that money where as PortionPac might not be able to help the community. However, following the model PortionPac is already helping the community with the products they sale and even though they might not be able to give out millions of dollars the community will look to see what they are able to help with. Even though PortionPac lacks in the ability to contribute in large amounts I think that they are still able to follow the Socioeconomic Model.
However, that market is high competitive and almost commodity-like. Company A would need to consider reducing its labor force or even moving its operation to low cost-region in order to be competitive in the iPod/iPhone headphone market. Another new customer group is the people who use noise-cancellation headphones. There are limited players in this market. Also, the quality of noise cancellation headphones vary a lot and the customers are willing to pay higher price for good product.
However, future threats always have the potential to arise. Competitive Rivalry – Unless the popularity of the Little Wonder completely dwarfs other products in it's class then competitive rivalry should remain small. This would change if the Little Wonder starts to greatly impact competitor's bottom lines and they find a way to begin to manufacturer new and improved mixers themselves at a lower cost. Threat from New Entrants – New entrants is unlikely because of the amount of features in Company G's product and it's price point. Competitors likely would not want to risk losing current sales by adding features which would raise their prices.
However they would have notify customers of the use of the technology in their stores, as underage people may wish to avoid the stores which could lead to a decrease in sales from the stores who use the system. The storage of customer details may also provide opportunity for the company to benefit, as it may allow them to send customer advertisements or flyers, promoting their business and special offers analysis. The convenience of the technology is vast, but the initially costs as well as maintenance may be large, and to justify the use of the technology it would have to be ensured that it is worthwhile, depending on the size and revenue of the store. Also if the technology was not reliable it could lead to further large costs for the company and would be very inconvenient to employees and possibly customers, possibly leading to a decrease in sales
However, there is a problem that Costco has to deal with is that their profits mostly from its membership fees instead its net income. They are sometimes keeping the prices too low to compete with their competitor but this strategy has a disadvantage. They couldn’t make a lot of profit from the merchandises. Therefore, a recommendation needs to be given. They should utilize their space in each store efficiently.
A number of other options are also presented: targeting consumers, DIY or developers. Marketing to consumers alone may be ineffective, as they rely heavily on plumbers to select a product. This approach is also expensive, requiring mass media advertisements in an industry where brand awareness is low. While Triton was successful in building awareness, their sales are mainly in cheap electric segment (Exhibit 3). It’s also unknown how long this took to build.
Dyson invests heavily in Chinese and Asian manufacturing in order to make their products more cheaply, so they can maintain profit margins. This emphasis on design in their organizational planning means not as many products go out, but what they do sell they can sell to a specialized market for higher prices. Given the innovation that is present in Dyson’s business strategy, it is quite clear that their strategic capability is high, though their risks can be high as well, due to the experimental and ‘out there’ nature of their products, which may be too daunting for normal consumers. 2 To what extent do you think any of the
Although advertisements seem as a positive addition to countries in need of a stable economy, it is a enormous impact on people’s lives. (Doc. E) Without it, people wouldn’t know the latest fashion style, the best car, or the new developed drink and it would keep people in a boring routine of buying the same products and not exploring. Even though advertisements try to influence people’s decisions, it is up to the people as consumers to make moral
Effective? The effectiveness of the stand-back approach are that Converse will be able to maintain a decent amount of customers that means Converse will and should be able to maintain its young demographic, via social media, and natural buzz marketers, also it will attract socially responsible consumers who are interested in buying from companies that practice socially responsible tactics, as it does with pairing up with RED. But unfortunately will not progress and won’t be able to compete with the other companies. If the company continues the stand back approach not much progress can and or will be made and they will eventually not be able to compete with other companies who are constantly renovating their products, and marketing techniques. 3.
This pricing can create the image that the phones do not have as high of a quality if they are priced below the industry low. This structure would accomplish the goal of attaining a sizable amount of the market share, but it would not be as profitable as the second pricing structure strategy. The second pricing strategy looks to gain market share while earning a bigger profit. The pricing structure strategy would be to conduct research to find out what the industry is pricing.