Hubspot Case Analysis

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| | HubSpot Case Analyses | Intro to Marketing | | Q1. I agree with HubSpot that the “rules of marketing” have changed. Many marketers have realized the importance of web marketing and have begun to turn to it. Social Medias have become a major part of web marketing because of their large followings. Inbound marketing (IM) is definitely a growing trend for many companies. Despite this, the rules of marketing are still very different for specific companies. For example many automobile companies cannot rely solely on IM to achieve their targeted number of customers. In fact most companies rely on a balance of both marketing strategies. The rules of marketing may have changed but it definitely does not mean that IM is the only answer for marketers. For a company like HubSpot, whose products appeal to a certain type of customer, specifically people who are familiar with 2.0 and know what product they are looking for, IM is effective because potential customers are already familiar with the platform and are shopping around. IM is also good because it is cheaper and provides very informative details on the company’s products. However, if a business only offers products which appeal to older or specific customers who are not familiar with web 2.0, IM will not work. One example of a business where IM will not work is a business that that sells electric wheelchair. Additionally, companies looking to sell products to a wide range of people and are looking to have large number of sales will not find IM as useful as outbound marketing (OM). While IM is good because it is cheaper to imploy and brings in higher value potential customers, it only captures a small market. OM should still be pursued if a company is seeking for large sales and large customer base. The most optimal marketing strategy may still be to apply both methods of marketing with the right

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