Ann Taylor’s main challenge is to remain relevant in a market where fads and new options are constantly threatening to steal market share away from them. High-end and low-end brands such as Gucci and TJ Maxx respectively are offering specialized goods to cost aware consumers. To position themselves effectively, Ann Taylor must remain true to their original image as an upscale retailer of professional lades while still offering clothing at a price that consumers are willing to pay. One possible alternative for Ann Taylor is to continue what they are doing as an integration approach leader. Since consumers could buy cheaper alternatives at bargain outlets, the integration strategy allows Ann Taylor to loosely compete in price while keeping a strong focus on high quality products.
Our recommend sourcing strategy is to do multiple sourcing with SureTech and E-Drive. Sort our order as 30% assigned to Sure Tech and 70% assigned to E-Drive. ⦁ SureTech They are willingness and good motivation, flexibility, excellent customer service, commitment to develop new technologies, employee motivation, reputation for reliability and innovation and localization. But also presents some drawbacks, such as its lack of expertise in the market that may be generating the quality problems. ⦁ E-Drive They have experience in the market.
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
Offering work programs that help prepare young people for management or skilled positions is a good way to take crime off of the streets while showing to the community that the business cares about the welfare of the population. This can help bring in a group of potential profit earners for the company while at the same time reducing crime in the stores and the surrounding neighborhood. The improved reputation could only serve to bring in shoppers who are more prone to visit the larger and cheaper chains such as Walmart. While this will incur immediate liability costs as the plan is enacted, the end result benefiting the shareholders is a cheaply trained future leadership staff, an improved reputation for the company as a whole, and a long term boost in
Case #1 Acquire or Develop talent My professional Recommendation: I think it is best for Tanglewood to focus more on developing talent from within because it saves the company time and money. In house employees already know about the company, and the products it has to offer. They also know about and are use to the organization’s culture, and has a proven track record. Therefore, fewer resources will be needed for this candidate. Hire Yourself or Outsource My professional Recommendation: I think it is best for Tanglewood to focus more on doing the hiring themselves because they get to set the criteria for the new employees themselves, and they get a chance to get a feel for the employees first hand.
The ability to tap into the global labor market will make the company more competitive by being able to offer competitive prices on products due to lower overhead cost associated with the offset in the labor cost. Attracting employees to join the company is the better option unless there is a management position that requires exceptional talent to fill the position. Relocation of prospective employees can be costly to the company and there is no guarantee that they will be long term employees of the company. With the company's plans for expansion I would recommend overstaffing. This will allow the company to stock pile talent for future
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
Acquire or Develop Talent Tanglewood should acquire talent, because it wants to keep performance and customer service at high levels. In addition, while old stores under Tanglewood have the same basic look, the management styles and human resource can use some improvements. Acquire talent is very helpful for new stores, because employees would “hit the ground running” and be at the peak performance the moment they arrive. Hire Yourself or Outsource Personally, I think Tanglewood should hire itself. Outsourcing is more practical for small and medium companies.
How could this be if the fundamental purpose of a shoe is to protect the feet and keep the feet warm? Once upon a time, this was the case, however, today a pair shoes has the capability of making a significant fashion statement (Stevens-Heebner, 9).Today, for most individuals, the notion of footwear has evolved way beyond mere practicality (Stevens-Heebner, 9). Shoes with a beautiful, intriguing pattern, attractive colours, quirky accessories and simply the style can be considered a masterpiece. This, however, is merely taking the concrete, what we simply see on the surface, into account. What about looking deeper than what is physically represented on and by the shoe?
Through providing our customers with the most up to date fashions for our plus sized customers at a fraction of the price we gain competitive advantage for the present and the future. It is our responsibilities to make every woman in every shape feel beautiful. Our advantage is how we offer our products in stores where we can see you visually and tailor your clothing to fit your needs. Like stated earlier, our vision is to become the largest plus sized clothing chain introducing the latest fashions and is guided by the following values; quality, customer satisfaction, and integrity in what we