Rob Johnson, IMF executive director said, "Telling the whole story about unionization is important and if more companies put as much effort into working with unions in a proactive way rather than spending millions on preventing unionization the results would be evident." (Fortune, 2012, p. 1). As part of the Automaker's union, Ford Motors family has grown extensively in the last several decades. The employees at Ford, as unionized workers with the UAW, successfully have developed Ford into one of the largest manufacturers in the United States. Fords benefits from unionization because the union contracts can be negotiated and any work issues can be resolved, such as workplace safety, wages, and benefits.
In fact, college students ranked Ford the third greatest figure of all time, behind Napolean and Jesus Christ. "In 1892 he joined the Edison Company in Detroit as an engineer. (346) "By 1896 Ford had his automobile. (346) He created the model T and than realized he could build a car for the masses. By
This allowed for Ford to sell over 15 million vehicles and make them a major part of the automobile market share. The introduction of the Model T began a new age in North America and transportation. This spurred the growth of roads, and jobs, and changed the way Americans traveled. Ford’s success can be credited to the implementation of the assembly line; this is what differentiated his company from any other automobile makers in America at the time, this had a great impact on the American culture. Mass production along with advancements in technology proved to be greatly Ford’s advantage; this strategy gave Ford the ability to make automobiles in large quantities and make them affordable to many.
Alan Mulally, the current CEO of Ford Motor Company, came into the company with a new direction. With a selling leadership style Mulally won over the willingness of Fords followers. Mulally builds confidence of followers by providing clear direction and encouraging two way communication. After looking at the product lineup Mulally said, “Where’s the Taurus?”After learning the Taurus was renamed the Five Hundred Mulally said, “Well, you’ve got until tomorrow to find a vehicle to put the Taurus name on because that’s why I’m here. Then you have two years to make the coolest vehicle that you can possibly make.” (Hellriegel & Slocum 2011 p. 544).
I chose the topic the birth of the automobile culture because researching something that is so important to society, intrigued me. The first production car ever made was the Model T by Henry Ford. It was a very simple two-seater mostly made of wood with very simple mechanics. The model T was intended with the average middle class American in mind. (The automobile industry, 1920-1980) This was very big not only for the new invention of the first production car but it also offered many new jobs for factory workers needed to produce the mass number of cars that were in high demand.
The company owns 73 plants and employs about 164,000 employees. Ford is now the second largest automotive manufacturer in the U.S. and the fifth largest in the world. The two famous brands of the company are Ford and Lincoln, which are the main brands. Ford also owned some other brands such as Volvo, Mercury, Jaguar, and Land Rover, but it sold these brands to other automakers to keep its focus on the two current main brands. Ford’s mission statement is ONE FORD: ONE TEAM, ONE PLAN, and ONE GOAL ONE FORD: ONE Ford expands on the company’s four-point business plan for achieving success globally.
The speaker is the artwork and the words on the advertisement. Persons looking for a full size truck with better fuel economy, someone who wants to help the environment, and persons, who are looking to save money, by spending less on gas, are the audience of this ad. This ad appeals to ethos. Ford has been making cars for years and is a trademarked and trustworthy company, giving the customer a peace of mind. Adding to their credibility is the motto found on the ad, “Built Ford Tough”, which automatically shows that Fords products are reliable and strong vehicles, so if you ever purchase a vehicle from Ford, you would expect it to be those things.
H******, Qaher The Way Cars Are Made The idea came to Henry Ford; make one man do a certain job repeatedly instead of that man doing a hundred different jobs. This idea helped change the world and put Mr. Ford at the top of the list. Now he’s widely known as the father of mass production. There’s a huge difference between assembly lines then and now, for example, most cars now are made by machine. There are many ways to modify the current cars in production to a more safe and inexpensive manner.
The use of Ford’s name first began after the T-model first came out. “All crosses had their tops cut and became T’s” (Huxley 134). Ford was sought to have founded the greatest gift in history, the automobile, and the people of the brave new society looked p to him for that very reason. The citizens saw Ford as a great father figure, and not necessarily worshipped him, but his accomplishments. There are many times in the novel when Huxley replaces Ford with Freud, which is also a major symbolic figure.
Internal and External Factors On or about the year 1952, Puerto Rico had the pleasure to have visionary business men who change the history of car business in the Island. Mr. Carlos Quinones who after graduating as an automotive mechanic started his dream of having his own auto mechanic shop and named it Garage Isla Verde. Mr. Quinones worked long hours to keep his business running and overcoming the different internal and external factors. Since day one Mr. Quiñones planned to become the number one automotive service shop in the area. Along with his wife they delivered the strategic value of the business.