Ford Automaker Company Swot Essay

1566 WordsDec 5, 20137 Pages
SWOT Analysis of Ford Motor Company Management 303 – DeVry University I. Background information: Ford Motor Company is an American automotive whose leader based is in Dearborn, Michigan. The company was founded by Henry Ford and corporate since June 16, 1903. Ford manufactures and distributes its automobiles all over the globe. The company owns 73 plants and employs about 164,000 employees. Ford is now the second largest automotive manufacturer in the U.S. and the fifth largest in the world. The two famous brands of the company are Ford and Lincoln, which are the main brands. Ford also owned some other brands such as Volvo, Mercury, Jaguar, and Land Rover, but it sold these brands to other automakers to keep its focus on the two current main brands. Ford’s mission statement is ONE FORD: ONE TEAM, ONE PLAN, and ONE GOAL ONE FORD: ONE Ford expands on the company’s four-point business plan for achieving success globally. It encourages focus, teamwork and a single global approach, aligning employee efforts toward a common definition of success and optimizing their collective strengths worldwide. The elements of ONE Ford are: ONE TEAM: ONE Ford emphasizes the importance of working together as one team to achieve automotive leadership, which is measured by the satisfaction of our customers, employees and essential business partners, such as our dealers, investors, suppliers, unions/councils and communities. ONE PLAN: • Aggressively restructure to operate profitably at the current demand and changing model mix. • Accelerate development of new products our customers want and value. • Finance our plan and improve our balance sheet. • Work together effectively as one team. ONE GOAL: The goal of ONE Ford is to create an exciting and viable company with profitable growth for all. II. Organization strengths and weaknesses: A. First

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