Ford Motor Company’s Global Electrification Strat

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Business Economics Vol. 46, No. 3 r National Association for Business Economics Ford Motor Company’s Global Electrification Strategy ELLEN HUGHES-CROMWICKn Ford Motor Company has developed global platforms for its vehicles, including hybrid electric vehicles and forthcoming battery-electric and plug-in hybrids. Providing electrification technologies is a key element of Ford’s broader strategy of producing vehicles that have improved fuel economy and reduced greenhouse emissions. The breadth of this effort—across a range of vehicle types—is unique in the automotive industry. Of particular importance is using the same vehicle platforms for electrified vehicles as for conventionally fueled vehicles in Ford’s global strategy. Infrastructure development is a key element in the success of plug-in hybrid and battery electric vehicles. To this end, Ford is developing home-charging systems and communication networks that will enable drivers to find recharging stations. Business Economics (2011) 46, 167–170. doi:10.1057/be.2011.10 Keywords: Ford, electric vehicles, global strategy, sustainability he NABE Policy Conference offerings during the last 10 years have been increasingly at the forefront of emerging economic policy topics, with subject matter experts participating in panel sessions or giving keynote addresses on important issues confronting global policymakers. This year’s session on “Electric Vehicles and Clean Energy Standards” was no exception. T As chief economist at Ford Motor Company, I represent a global automotive industry leader, with about 166,000 employees and 70 plants worldwide. Ford manufactures or distributes automobiles across six continents. I was honored to represent Ford in this session. Ford’s automotive brands include Ford and Lincoln, and the company provides financial services through Ford Motor Credit Company.1 Through our

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