Fashionalism: Fashion And Nationalism

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Fashionalism: Fusion of Fashion and Nationalism A Research Study on why Fashion fails on advancing our notion of ‘Nationalism’ By: Jason Dela Torre Matt Garcia Cheeny Garcia Mark Daniel Dalacat I. INTRODUCTION Philippine Fashion is on a high time. This art from is gaining alot of recognition by the general public. With a slew of Notable Filipino Fashion Designers: Pitoy Moreno, Monique Lhuillier, Rajo Laurel, Mich Dulce, JC Buendia the list would just go on and on. Filipino Fashion brands have also been pushing to break international markets some include: Bench, Karimadon, and House of Laurel among others. With this growing appreciation, Fashion reinvented itself and exploited our notion of Nationalism. Thus Fashionalism was born. II. FASHION Fashion is defined as ‘the prevailing style or custom, as in dress or behaviour.’; everything we wear, from clothes, to footwear and accessories, all fall under the fashion. Aside from these things, the general appearance is also taken into consideration, which is why beauty is always connected with fashion. Nowadays, fashion has become a way of expressing oneself, most especially for fashion designers who create these things. Through the bags they design and clothes they sew, they are able to materialize and define beauty, and at the same time share it for the whole world to see. Fashion also dictates a person’s social standing. People who are well off are able to afford more variety of clothes as compared to people who are struggling to make ends meet. This shows that fashion is more of commodity rather than a necessity. III. HISTORY OF FASHION The mid 19th century marked the birth of fashion. As the World War II ended, an era of peace and stability began, and the common people are now able to enjoy themselves more and focus more on how to make life more comfortable.

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