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Fashion Photography Essay

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Below is an essay on "Fashion Photography" from Anti Essays, your source for research papers, essays, and term paper examples.

Fashion photography

In the first decade of the 20th century, advances where made in halftone printing which allowed fashion photographs to be featured in magazines. Fashion photography made its first appearance in French magazines such as La mode practique. In 1909, Condé Nast took over Vogue magazine and also contributed to the beginnings of fashion photography. In 1911, photographer Edward Steichen was dared by Lucien Vogel, the publisher of Jardin des Modes and La Gazette du Bon Ton, to promote fashion as a fine art by the use of photography. Steichen then took photos of gowns designed by couturier Paul Poiret. These photographs were published in the April 1911 issue of the magazine Art et Décoration. According to Jesse Alexander, This is now considered to be the first ever modern fashion photography shoot. That is, photographing the garments in such a way as to convey a sense of their physical quality as well as their formal appearance, as opposed to simply illustrating the object." At this time, special emphasis was placed on staging the shots, a process that was first developed by Baron Adolf de Meyer, who would shot his models in natural environments and poses. Vogue was followed by its rival, Harper's Bazaar, and the two companies were leaders in the field of fashion photography throughout the 1920s and 1930s. House photographers such as Edward Steichen, George Hoyningen-Huene, Horst P. Horst and Cecil Beaton transformed the genre into an outstanding art form. Europe, and especially Germany, was for a short time the leader in fashion photography.
But now with that change in time every country has taken considerable measures to promote the field of photography. Fashion references to anything that is the current trend in look and dress up of a person. Fashion photography is also photos taking of a person or people taking with cars, perfume animals and many other objects, fashion photography is very popular now and it is in high demand, there is hundreds...

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