Examine the Role of Two Cultural Dimensions on Human Behavior

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Cultural dimensions are perspectives of a culture based on values and cultural norms. The theory of cultural dimensions was developed by Hofstede. It describes the effects of a society’s culture on the values of its members, and how these values influence behaviour. Hofstede argues that differences in behaviour are a consequence of culture. Culture is seen as a “mental software” or “mental programming” (Hofstede) that has an effect on everyone. Specific groups (cultures) are therefore distinguished from one another through specific dimensions. According to Hofstede, understanding the influence of cultural dimensions on human behaviour can lead to international understanding and communication o behaviour. One example of a cultural dimension is collectivism and individualism. In individualist countries (e.g. France, Germany, Denmark and the USA) people tend to see themselves as individuals who must take care of themselves. Relationships between individuals are loose and voluntary. Typical values are freedom, personal challenge and personal time. In collectivist countries (e.g. Korea, Japan, and Mexico) the individual is tied to social groups such as families or in-groups throughout their lifetime. This extended social group provides safety in return for loyalty. Wei et al (2001) conducted a survey on collectivism vs. individualism on conflict resolution style. The aim was to investigate the extent to which the dimension of individualism vs. collectivism influenced conflict resolution communication style. A group of 600 managers working in companies in Singapore was randomly selected for this survey. The participants were divided into four groups: Japanese, Americans, and Chinese Singaporeans working in multinational companies and Chinese Singaporeans working in local companies. Questionnaires and correlational analysis were used to find possible relationships
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