Ethical and Socially Responsive Business Essay

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Alina Reyes OBIOMA IWUANYANWU BUS 101: Intro to Business 06/14/2015 ------------------------------------------------- Ethical and Socially Responsive Business Alina Reyes OBIOMA IWUANYANWU BUS 101: Intro to Business 06/14/2015 ------------------------------------------------- Ethical and Socially Responsive Business Chipotle had its humble start in Denver, Colorado in 1993 by founder Steve Ells. Until 1997, the company had opened several locations only within Colorado. In 1998, McDonald’s Corporation bought a stake in the company. The first time the McDonald’s had invested in a company it did not create. This helped launch Chipotle nationwide piggybacking off the distribution system and customer database of McDonald’s. By 2008, Chipotle split from its parent company, however, has grown to over 1,000 stores in the U.S., Canada and London with more than $1.3 billion in revenue. It has plans to take on global expansion and has recently started implementing delivery service What sets Chipotle apart in today’s restaurant and/fast food restaurant is offering fast dining with food of high quality ingredients and great fast service at a minimal cost. “Steve Ells, founder and chief executive of Chipotle Mexican Grill (CMG), is not a man on a mission. He's actually on two of them: one, to run the hottest fast-food chain in the nation; two, to offer what he terms "food with integrity" to the mass market.” ('Integrity', 2007). A company based off a mission of offering food with integrity must certainly be based and tied in every way to its Code of Conduct and putting it into action. The key areas of Chipotle’s Mexica Grill code of conduct that are of significant importance to the business are the following: * Protection and Use of Company Assets: Outlining that assets should not be used for personal gain or personal use is

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