Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
How I Did It: Jerry Murrell, Five Guys Burgers and Fries. Retrieved October 28, 2012, from Inc.com: http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html Yu, R. (2009, June 08). Fast-growing Five Guys burger chain sticks to basic, fresh food. Retrieved October 28, 2012, from USA Today:
At $3.58 billion, 2010 chain-wide sales were up 11.37 percent over 2009 (CFA, 2011a). This continued the trend of sales increases with increases reached in each of the last forty-three years (CFA, 2011a). This continued growth reflects the company’s conservative approach to additional restaurant development and commitment to a limited entrée strategy (CFA, 2011b). Chick-fil-A consistently achieves high customer satisfaction ratings. In a survey of over 93,000 diners, the chain received the highest rating in the quick service restaurant component of the 2010 J.D.
White Castle began in 1921 by founder Billy Ingram and the White Castle hamburger is introduced in the market. The name White was meant to describe the company’s purity and cleanliness and Castle signified strength and stability. According to the company’s recent press release, White Castle was the first fast food hamburger chain, founded in 1921and now operates more than 400 restaurants in eleven states (2010). The original success of the company was in its marketing because before 1921, the hamburger was an undesirable product (Goldberg, 2010). In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity.
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.
* West midland police – is a public business and governments. (A) Firstly I will start with Mc Donald’s The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by “Richard and Maurice McDonald”; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman “Ray Kroc” joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
Brands, Inc. and America’s leading Mexican inspired quick service restaurant chain. Taco Bell® serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S. Originated by Glen Bell, Taco Bell® became a reality on March 21, 1962. The first Taco Bell® restaurant was built in Downey, California. Taco Bell® was acquired by PepsiCo in 1978.
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of