Case Study : eBay thrives in the global marketplace
eBay managed to report earnings per share of $0.52 and $2.50 billion in revenue for Q4 2010. (An important fact: that second figure’s up five percent on a year-over-year basis, or ten percent excluding Skype)
PayPal, traditionally one of eBay’s best-performing divisions, did quite well on its own, too. eBay indicated that PayPal finished the fourth quarter with 94.4 million active accounts, and that it’s seeing the number climb by about one million per month.
* Increased use of mobile Ecommerce. The eBay mobile app for iPhone was downloaded seven million times by January 2010. Consumers are shopping more and more via their mobile phones with more than $600 million worth of sales transacted through mobile applications in 2009.
* eBay's Growth strategy. According to the SEC filing "Our growth strategy is focused on reinvesting in our customers by improving the buyer experience and seller economics by enhancing our products and services, improving trust and safety and customer support, extending our product offerings into new formats, categories and geographies, and implementing innovative pricing and buyer retention strategies. Over the course of 2009, we continued to make significant changes that were designed to improve the user experience on all of our sites, including changes to pricing and shipping policies. In 2009, we also made significant steps to create a faster and more streamlined search experience with a greater focus on relevance when sorting search results. Pricing changes reduced the upfront cost of listing fixed price items on eBay so that fees are now based more on the successful sale of items, for both smaller and larger sellers. We encourage sellers to offer free or inexpensive shipping to our buyers by promoting their listings through our “Best Match” search algorithm".
* Fixed-price listing format now a surprisingly high 53% of all transactions.
* "eBay has introduced video...