Myer Case Study

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ASX & Media Release Thursday 12 September 2013 Myer Full Year Results ending 27 July 2013 Full year total sales up 0.8 percent to $3,145 million Operating gross profit up 1.8 percent to $1,312 million Operating gross margin up 40 basis points to 41.7 percent Net profit after tax down 8.7 percent to $127 million Full year dividend of 18 cents, fully franked FY2013 Financial Highlights Sales  Total sales up 0.8% to $3,145 million, up 0.4% on a comparable store sales basis  Myer Exclusive Brands sales up $40 million to 20.0% of sales, Concessions up $18 million to 15.4% of sales Operating gross profit  Operating gross profit up 1.8% to $1,312 million  Operating gross profit margin up 40 basis points (bps) to 41.7% Earnings  Cost of doing…show more content…
Q4 sales were down 0.8 percent to $760 million (down 1.6 percent on a comparable stores basis) including the impact of cycling Government carbon tax compensation payments paid in May and June 2012. Sales growth was achieved in key categories during the year including Cosmetics, Womenswear, Menswear, Childrenswear, and Accessories. Myer Exclusive Brands continued to perform well, growing by 6.7 percent and now account for 20.0 percent of sales (FY2012: 18.9 percent). Concession sales grew by 4.0 percent and now account for 15.4 percent of sales (FY2012: 15.0 percent). National Brand sales fell by 1.6 percent and now account for 64.6 percent of sales (FY2012: 66.1 percent). Pleasingly sass & bide sales grew by 19.0 percent. Online sales enjoyed a second consecutive year of strong growth of over 200 percent. This trend is very encouraging, and online continues to present a significant growth opportunity given online sales remain a small proportion of total sales. The best performing states were Queensland, Western Australia, Victoria and New South Wales. While foot traffic in our stores remained soft, the trend improved, and importantly both the average transaction value and conversion rate improved over the year, aided by an improvement in customer service. This trend has been offset by increasing online engagement…show more content…
• NPAT* excluding sass & bide put option revaluation $129 million, down 5.1% • Strong cash flow supports final dividend of 8 cps, full year dividend 18 cps, fully franked “Continued execution of five-point plan” * Excludes sass & bide put option revaluation: FY2012 ($3.0 million gain) and FY2013 ($2.2 million expense) Image: TBC (TBC) Image: Orla Kiely DELIVERING OUR PLAN / 3 Full year highlights • Sales and gross profit growth in key categories • Myer Exclusive Brands now 20.0% of sales mix • sass & bide double-digit sales and profit growth • Increased recognition of our customer service journey • Ongoing investment: new stores, refurbishments, brands, online • MYER one strengthened with Platinum tier, app launched • Online sales, page views and average monthly visits doubled • Net debt down 11.2%, lending facilities refinanced Image: sass & bide OVERVIEW / 4 12 September 2013 2 MYER Full Year Results 2013 • • • • • Overview Financial update Delivering our five-point plan Investing for the future Outlook Image: Wayne by Wayne Cooper (Myer Exclusive Brand) Financial

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