Dunes Inc. - Analysis Outline

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Dunes Inc. - Analysis Outline Case Objectives • Analyze a small business partnership based on the goals, desires and capabilities of the partners. - In this case, Dunes Inc. is a small business located in Canada which started with two students who were doing a class project at the University of Western Ontario (UWO). "I took business 020 last year and liked it so much that instead of taking biz 257 this year, I figured this would be my project," Besterd said. (http://www.healthwatcher.net/ISCAN/London/iscan-london.html) - The two partners have the desires and capabilities because they have spent countless hours to make sure that they have it all. Since they believe that they have what it takes, they started with this idea. - In this case, there is a lot of information about partnership and the business information overall. - See the answer of question 1. • Identify the internal strengths and weaknesses of the business in four main functional areas. - Since marketing, finance, management, and operation are the important factors of a business’ success, it is important to analyze all of them equally. - The case did a good job explaining the survey results to know the demand, market, pricing, costs, number of sale and managing the work hours and operations. - They chose a space that was the right size to fit 5 beds and they know that they can find student workers with low payment. - See the answer of question 2. • Identify external factors such as potential consumers, competitors, and the industry that may negatively or positively affect the potential for success. - They kept in mind the factors that might affect their sales and image. - They considered the risks and the alternatives of their product and services. - See the answer of question 3. • Project an income statement. - This case has good details of numbers, which allow us to

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