Divid's Bridal

638 Words3 Pages
David’s Bridal Case Study Part I. Key Issues David’s Bridal has a unique opportunity to innovate and expand into new markets both domestically and internationally. The next generation of Brides A four pronged approach is more than likely to produce higher annual profits. By innovating online sales, expanding into new countries, entering new markets and modifying domestic locations with generic business strategies David’s Bridal will be well positioned for long term growth. Because there is 100% customer turn over year after year focus should be placed on the quantity and quality of the merchandise. Cost leadership is critical and can be accomplished through the use of discounts with focus on bundled items and multiple quantities of similar items. An online culture promoting the creation of your very own wedding dress will appeal to many brides who want a closer connection to their gown as opposed to picking one out at the typical bridal shop. Quality must not be sacrificed. The profits can be made by selling e of benefits in order to increase the value of each customer The key to the future of bridal shopping is to create a seamless customer services experience, this should be at the core of all aspects of the company. A culture Customer orientated values will serve as a powerful marketing tool by word of mouth alone. Brides will discuss their shopping experiences with past, present and future brides making it imperative each customer is viewed as the next. The bridal shopping experience should have an appeal similar to BMW.In addition, advertising should compliment the customer orientation experience. Employees should exemplify customer mind-set Mass customization can be implemented for the online portion of the David’s Bridal community. While the focus of all physical locations should be on the ability to accomplish all the
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