The selection of media was chosen as it will hopefully enable us to reach our target market by informing them of our products and services. The types of media are expected to contribute to the overall aims of the business and raise awareness of the business by crating a corporate image. Hopefully it will also encourage our target market to visit our store and view our extensive range of products which with any luck would result in sales for the business which will result in a profit for ourselves. With this profit we can re-invest them within the business to make future improvements i.e. growth expanding current store or opening new
• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
The new section of the current web page at Kudler Fine Foods needs to be easy for the customer to navigate and easy for the customer to use the points earned to redeem for merchandise or services. The points earned can either be redeemed on the web site or at any Kudler Fine Foods Location. With this new system Kudler Fine Foods should be able to see what their customers are buying more accurately and also increase the effectiveness of their on hand product for each individual store location. The new information will help to increase inventory and order accuracy which in turn will have profit increase for the company. The Frequent Shopper Program for Kudler Fine Foods will help to increase overall sales with great offers for the customers and keep the customer coming back each week on a consistent
E-Business In today's social and fast-paced world, customers expect to find products and services as quickly as possible. CBI should have marketing strategies Different types of marketing strategies can be used to help increase business awareness and a chance to market the business effectively. Creating a website that is user friendly, involving in social media and e-mail advertisements are examples of online marketing strategies which allows online commerce to exist. Customers who are looking to buy current products or a manufacturer would most likely use the internet to find information and websites. CBI should create a user friendly website which will attract viewers to explore more within the site.
To thrive in today’s global market, a business that wants to be online must provide an easy way to purchase and pay for products online. A well-functioning online storefront must include the following: a virtual market for customers to browse available products, a shopping cart for customers to store their desired products and a payment processor to facilitate customer payments to the company. The vendor I recommend for Kitchen Karousel is Premium Web Cart. This all-in-one solution integrates the storefront, shopping cart and CRM capabilities in a hosted, online solution. Among the many benefits to Kitchen Karousel, this solution offers reliability and ease of use.
Q2 Increasing the awareness of the product Getting new customers to try and stick with a brand is an essential part of any brand's strategy. Customer loyalty drives revenue, and brand recognition is a key way to increase customer loyalty. By getting a brand's name out there and accentuating the positive aspects, internet marketing can improve consumer sentiment and increase profits. SEO (Search Engine optimisation) SEO is an important aspect of internet marketing. Reaching to the top of the suggestions of search engines must be given a priority.
They will able be given the opportunity to compare prices, read product reviews and view brand offers on social media like Facebook. This give of service will allow Tesco’s customers to walk away satisfied with what they have purchased. This would fit into the objective Productivity improvements and new technology because they will be using a new technology scheme to be able to send these recommendations to their customer whist in store. They will also be using new technology by adding in the Wi-Fi system. If it proves a success this could be a major new addition for
Business to business John Friguglietti Internet Marketing Marketing is about understanding customers and discovering ways to provide products and services that meet the requirement for their customers. Internet Marketing is when a company uses the internet to advertise their products and services to gain profit. Internet marketing can also include using social media. Modern Marketing Modern Marketing is when a company needs to know what their customers want and to us the internet and to meet these requirements. So they make use of modern technology like laptops and smart devices to market their product services.
You should know what your income design is, so be sure to take that into account when assessing the effect of your marketing on income. A significant increase in income after the discharge of an internet marketing technique indicates that the technique is effective, and you will want to use areas that technique later on marketing initiatives. Asking your potential audiences about the strength of your internet marketing technique is a technique that can help them to create better marketing applications later on, according to the Business Knowledge Source website. Perform market reviews by phone, e-mail, standard e-mail and in person to find out which their potential audiences thought was effective about Coca-Cola’s marketing, and what factors of their technique did not work. This information is valuable in enhancing your advertising to better reach your concentrate on group.
The system can track the users' identity and target them at the same time; the users and the marketers can have two-way interaction; there are also tailored services for each individual customer; and customers can purchase the products on line. (Kierzkowski, Mcquade, Waitman and Zeisser, 1996) The second advantage is that the advertisers can learn about customers’ preferences in the existing business system by investigating the customers’ visits which will make the marketers enhance their digital marketing initiative. The third good point is digital media is up-to-date. It is fast compare to print media and the information can be easily renewed online. Also, customers can search the information in a very efficient way which makes them acquire the worldwide news convenient.