Diekens Research Paper

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Diekens come to the US on a soccer scholarship from England. His passion for soccer has led him to coaching soccer for kids. He found the NOCO United Soccer Academy for this purpose. And so far, his academy has been a successful business in Fort Collins, Colorado. NOCO United Soccer Academy has many competitive advantages. Diekens is a natural coach, he knows soccer well, he has the charisma that kids like. His academy is located in Fort Collins, Colorado, a “hotbed” for soccer. Also, soccer is the largest participation sport for kids. Because of the words of mouth, Diekens has been able to retain his market awareness close to 100%. Right now most of his customers are kids ages form 10 to 13 years old in Fort Collins area. Diekens is looking

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