Benefits of Sponsoring the Uefa Champions League for Ford

714 Words3 Pages
• Summary The UEFA Champions League is the premium European club soccer competition; some say it’s even bigger that the FIFA world cup as a soccer clubs success is measured by the number of champions league titles they have , any soccer fan knows that you can watch soccer at its highest level during this games and that is why companies try to do their best promoting their products during these games and what makes this event so special is that UEFA champions league as it name suggests is a league which goes on for 9 straight months, which makes an amazing opportunity for companies to promote their products. Television channels that have the right to stream the games also make a lot of profit from advertising during the games as 150 million people watched last year’s final, which is a lot more that the number of people who watched the super bowl that very same year. Ford Motors is one of the six main sponsors along Heineken, MasterCard, UniCredit, PlayStation and Gazprom. By sponsoring such an event Ford is able to directly reach its target customers for 9 straight months every year. Since a large percentage of Fords potential customers in Europe are soccer fans and it’s likely that they watch the UEFA Champions League. Research shows that sponsoring this event creates a positive view of ford among those who watch and love soccer. This way Ford also has the ability to promote a specific vehicle or service that is more likely for soccer fans to use. By sponsoring this event Ford gains a huge advantage compared to its rivals because no other auto company has the opportunity of using this event that soccer fans worship its champion so sponsoring the Champions League can build the prestige and value of Fords brand and this is why they can compete without lowering their prices. At the matches, you can see Ford’s brand on almost every perimeter board

More about Benefits of Sponsoring the Uefa Champions League for Ford

Open Document