Nike Marketing Plan

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NIKE INC. Marketing Plan Marketing Plan I. Executive Summary Nike is one of the most recognizable and well-known brands through the entire world. Nike has a dominant hold as the number one sport shoe and other athletic gear in the world. Nike was founded in 1964 by Oregon University track & field coach Bill Bowerman and one oh is an old athlete that graduated named Phil Knight. Nike started out from very humbling beginnings. Bill Bowerman wanted a lighter and more durable shoe to give his athletes an advantage during their races on the track. Phil Knight was simply a college athlete who graduated who was not ready to give up his life in the athletic world. From selling their first shoe models from the back of Phil Knights car to a fortune 500 company makes Nike one of the biggest success stories in the world. Although Nikes logo the Swoosh is one of the most famous logos ever, Nike reached its level of greatness by diversifying its company and buying several brands along the way to help increase the strength of the company. A. Mission Statement To bring inspiration and innovation to every athlete* in the world II. Environmental Analysis Original founded to be solely a athletic shoe business and more specifically a track & field shoe business, Nike is now the lead sport shoe company for all sports ranging from the quite sport of golf to the violent sport of Football. On top of this Nike has emerged as leading fashion company as well as it now only is the leading sport appeal company, but also sets the trend for many of todays youth. To top things off Nike has also received contracts from many different high level professional and college athletics to design league as well as certain team uniforms. A. Marketing Environment 1. Competitive Forces: Competition in the sports shoe and appeal market on a global and national

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