Cisco Strategy Essay

1795 Words8 Pages
Strategic Plan – Cisco 2014 Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions are the foundation of these networks. Cisco hardware, software, and service offerings are used to create Internet solutions that allow individuals, companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. The Cisco name has become synonymous with the Internet, as well as with the productivity improvements that Internet business solutions provide. Name | Cisco Systems, Inc. | Industries served | Networking equipment | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | John Chambers | Revenue | $ 46.061 billion (2012) | Profit | $ 8.041 billion (2012) | Employees | 66,639 (2012) | Main Competitors | Alcatel-Lucent, S.A., Hewlett-Packard Company, Juniper Networks, Inc. | Current Situation Vision Statement: “At Cisco, our vision is to change the way people work, live, play and learn.” Mission Statement: “Shape the future of the internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners”. The strategies and goals of Cisco: Company was trying to expand rapidly and offer new services and products. The main element of Cisco’s strategy during this expansion phase was to maintain a passionate customer focus and consistently try to exceed customer expectations. Company targeted three key markets: enterprise, service providers, and small/medium business. John Chambers wanted to enhance and expand already recognized brand and increased Cisco’s marketing to include television, Internet, and print advertising. Cisco also strove to maintain its
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