Using Strategy to Build a "Smarter Planet"

748 Words3 Pages
. What is IBM’s “Smarter Planet” business strategy? How does this strategy relate to IBM’s mission and values? IBM “Smarter Planet” business strategy is based on the idea that the next major revolution in the global market place will be the instrumentation and the integration of the world’s processes and infrastructures, generating unprecedented amounts of data. The result of the business strategy will be an IBM more efficient, productive and responsive to assist businesses with their technical needs. The IBM “Smarter Planet business strategy takes into practice all the core values of the company. The mission and values of IBM is based on the innovation that matters, for the company and for the world, dedication to every client’s success, and the trust and personal responsibility in all relationships. 2. Conduct a SWOT analysis for IBM’s Smarter Planet initiative. What are the relevant trends to consider for the next three to five years? Strengths: IBM is an internationally recognized company with a very good reputation. Known for its revolutionary and innovative inventions like the hard disk drive and the ATM. Weaknesses Opportunities: Growth of markets in developed and third world countries. IBM is a strongly competitive industry with very well-known companies like HP and Dell who also cater to large organizations for almost similar purposes. Weaknesses: Because of IBM’s size and considering how long it’s been in business, the company will find it very challenging to make big changes such as a total change from their current commodity-based business to customizable businesses. Threats: Shifting from a commodity-based to customizable businesses will be very challenging IBM will consider different trends such as: customer trends were the desire for customers to stay updated and connected across technologies and the desire for customers to work more
Open Document