Bus 508 Week 4 Business Research Paper

2935 Words12 Pages
Internet Technology, Marketing, and Security Contemporary Business BUS 508 May 22, 2012 Describe and evaluate a major corporation’s Website in these four areas: (1) product information, (2) corporation’s contact information, (3) customization of products for customers, and (4) customer information at purchase. Sony Corporation is a major consumer electronics company headquartered in Japan, which is comprised of several business units specializing in financial services, music production, and motion pictures. This large international conglomerate is divided into these distinct subsidiaries: Sony Electronics, Sony Music Entertainment, Sony Pictures, Sony Financial, Sony Computer, and Sony Mobil Communications. These business entities…show more content…
The Internet allows Sony to effectively reach a vast quantity of their customers and provide them with content and support that they need. Sony is determined to lead the technology industry by continuously developing new and innovative products that give the company a competitive advantage. Sony has a convergence strategy that involves bringing together several different technologies and forms of media in a manner that links them together and integrates their applications for customer convenience. The concept involves bringing together computers, consumer electronic devices, and telecommunications which will create new possibilities and experiences for Sony’s customers (Sony Corporation, 2012). Sony is developing new hardware, software for both existing and future hardware platforms, media content, and services that customers will appreciate and enjoy. Sony plans to make these services and innovative features a reality through the use of home networks and mobile networks that are already in place through their respective providers. The first part of Sony’s strategy involves the necessary hardware to give customers a platform on which their services and software can be utilized. Devices such mobile phones, home computers, televisions, and music players can all interact and make use of the same media content and communication abilities. Game consoles offer consumers a major link to these types of convenient services and offers them the ability to link their devices on their network and access content and other services over the Internet (Sony Corporation, 2012). The second part of Sony’s strategy involves the development and use of software that enables all devices to share various forms of media content. Some software will be designed to allow consumers the ability to make their experience more personalized

More about Bus 508 Week 4 Business Research Paper

Open Document