The current mix includes: 60-70% radio, 12-13% online, and the remaining marketing on local television and DirecTV. In addition, as Sling Media marketing is centered around the need to experience the Slingbox, SlingMedia.com has been evolved to include comprehensive explanations and visuals of the family of products, the precise way in which the Slingbox functions, and the various ways in which a consumer can benefit from placeshifting his/her media programming. There is also a strong community portion of the website, and the website has been very successful in building a Slingbox user
The internet offers competitive pricing, easy access and convenience, customers can personalize services. The worldwide web not only features products but also services that allow consumers to pay their utility, credit card, mortgage and car bills online. Customers can search travel destinations and make reservations for airfare, hotels, and rental cars from the comfort of their own home. Technology advancements have made connecting to the internet easier and affordable; many businesses offer hot spots for Wi-Fi access. More and more companies are using the internet to promote new products and services.
Free adverting is one way. Your motel’s name, Shuttle Lodge, will be featured below the conference name on any banners, and advertisements. The local media will also publicize the conference being hosted at you motel and attract many more organizations to contact your motel about holding conferences there. And finally we have a guest speaker that will draw a high amount of attention, because one of the guest speakers will be a high profile celebrity with ties to the charity. The things most needed would be the conference room, motel rooms, and
B. Example: Social media, especially Facebook, can rapidly expand the working memory and therefore make us all more intelligent because our brains have to work extra hard to keep up with game scores and status updates of hundreds of friends. The scientists at Trinity College believe that our level of intelligence may continue to grow depending on advances in social networking and social media. II . Body : A.
Examples of creating a media ‘buzz’ are the launch of new cell phone models by both Apple and Samsung, which generate an enormous amount of publicity for the organisation. All journalists Will comments about the new gadgets via their own social media network, which in itself is a powerful tool to increase brand awareness. 5. Sponsorships always offer ideal opportunities to generate publicity, especially when events are involved like the announcement of sport teams, the results of matches and the outcome of final matches. Sport sponsors like Nike and Adidas generate an enormous amount of publicity in this way during events like the World Cup Soccer, Wimbledon Tennis and the Olympic Games.
This shows that the extent of digitalization has contributed to the growth and increasing diversity of the new media on society. Digital convergence has resulted in interactivity. Both convergence and interactivity have impacted on the growth and increasing diversity of the new media on society creating a participatory culture where media producers and media consumers interact with each other. Being able to vote for their favourite contestant and being able to call the judges on x factor has resulted in users having more control over media consumption than in the past as they are able to put forward their own opinions. In other words,
With every year that passes, human nature continues to evolve. The thoughts and actions a person experiences can be altered throughout the course of his or her life based on the idea that the world he or she lives in continues to advance socially, intellectually, and technologically. Today, the introduction of the Internet, cell phones, and array of television shows and stations have morphed the culture of many different countries around the world. These technological advances have made it possible to communicate with others effortlessly, retain new information with the click of a button, and provide us with endless entertainment. In the same way, literature has affected the thoughts and actions of people throughout history.
Viral ads, which are also known as guerrilla marketing more often nowadays, are the newest way to get media messages out to the public through the spread on the internet. Many of these are over the top and very innovative. Music is used widely here to make their messages memorable and to keep audience members entertained and intrigues as these messages are fairly longer than normal TV advertisement spots. “The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being passed along,” (http://fasttrack2business.com/). One popular viral ad that can be looked at for this discussion would be for the new Cherry Chocolate Dr. Pepper.
Consequently, a lot of newspapers have started to concentrate on producing Internet offerings. Increasingly as technology improves, these also offer video services - a move onto the turf of the traditional broadcasters. The improvements in mobile technology has also allowed a lot of these services to be delivered to mobile devices as well bringing the operators of mobile networks into this convergence.Several popular television shows are stepping over to other forms of media like cell phones by allowing viewers to actively participate in the show by texting votes into the show to vote for their favorite contestant. Another example of media convergence because not only are you watching television, you are able to use a media device such as a cell phone to interact real-time while you watch the show. | What is meant by the term media convergence with regard to business, and how has it affected everyday life?
Not only has media convergence made it possible for us to access these things from a computer but we now have iPhones, iPads, Android phones and even email that allow us to search websites for news, music and television shows. For example, there are many shows such as The Voice, American Idol and XFactor, all which come on television but can be accessed online , you can now even use your phone, social media sites and even send a text message to vote for your favorite act. Another great example of this would be in an academic environment, we once were required to buy our books or rent them from a local library; now hard back books have been replaced with e-books making the need for us to rent books unnecessary. This day in age people are less sociable because majority of individuals now can do pretty much anything without having to leave the comfort of their own home. communicate, shop, educate ourselves and keep up w| What is meant by the term media convergence with regard to business, and how has it affected everyday life?