Case Analysis On Kfc

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CASE ANALYSIS ON KENTUCKY FRIED CHICKEN: 1. Situation Audit: Kentucky Fried Chicken was franchised and started from Colonel Sanders of Kentucky. I always like to find out about individuals personal stories to see what made them so successful. In Sanders case, his father died when he was six, which forced his mother to go to work. Sander’s was the oldest of three kids including a little sister who was three and a baby. Colonel Sanders was forced to watch his siblings, which included cooking for them. By the time he was 10 he was a great cook, trying new recipes of different spices etc. Colonel Sanders was no stranger to hard work at a very young age, from watching his siblings, to working on a farm full time at 15 for a mere $2 a month. By the time the Colonel was 60 he started feeding hungry travelers coming through his neighborhood, the rest is history. Kentucky Fried Chicken’s mission is to increase the value of “our shareholder’s investments through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity.” KFC has grown to be a huge franchise of nearly 10,000 outlets located in 77 countries. Due to the health awareness that society has grown in the last several years, Kentucky Fried Chicken changed their name to KFC to “eliminate” the “f” word (fried) out of their title. KFC has many threats to deal with including the attitudes of society about health and their eating habits, the unstable economic or business environment in Mexico, the fluctuating exchange rates in Europe, Asia and Germany, and of course good old fashioned competition is

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