Compare And Contrast Applebees And Chilie's

713 Words3 Pages
In the restaurant business, the fast casual segment is definitely on the rise. People do not have a lot of money right now, but they still want to eat out and get good food and service. At the fore of this growth in fast casual dining, are two American restaurants that are doing extremely well, even in the current recession. These restaurants are Applebee’s and Chili’s. Based in the southern United States, both of these restaurants are extremely well known, and the similarities they have are part of the reason. Yes, Applebee’s and Chili’s have their differences, but let’s look at how similar they are. Chili’s and Applebee’s are both household names in America, and the reason is branding. They spend millions of dollars to make sure patrons know their products.…show more content…
They prefer to change up their entire menu occasionally, and their specials quite often. But Applebee’s likes to stick to non-regional fare, classic American cuisine. Applebee’s has many excellent desserts, but none is a signature item. Even though Applebee’s is based out of the Atlanta area, they draw on many other influences besides Georgia. They take from every region in the United States to make up their menu. Chili’s signature menu item is ribs. Almost everyone in America can remember their jingle about baby back ribs. It was the kind of song that gets stuck in your head for hours. Chili’s has a Southwestern, Tex-Mex feel to their menu. Many dishes include chili peppers, keeping true to their name. The first restaurant that Chili’s owned was originally in Dallas, Texas. Chili’s also has somewhat of a signature dessert, the Molten Lava Cake. It is a chocolate cake served with ice cream and caramel sauce. And even though there are thousands of Chili’s restaurants all over the world, they cannot keep up with Applebee’s. There are three times as many stores in the Georgia chain. But Chili’s was the first of the two to open up

More about Compare And Contrast Applebees And Chilie's

Open Document