CHAPTER 6: CASE STUDY Analyzing Managerial Decisions: United Airlines Margaret N. Agwuocha Saint Leo University Dr. Patricia Wiseman February 20, 2013 Case Summary The entrance of the Apple’s Computer iTunes Music Store into the digital market made it possible for consumers to buy digital music and audio books over the internet. This saw Apple’s stock increasing from $7/share in April 2003 to over $46/share in August 2005. A look at the Apple’s 10-K statement for the fiscal year 2004 shows an astronomical increase from 2002 to 2004. Apple has maintained a flat pricing policy on all downloaded music ($0.99/song). The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009).
Apple Inc. (formerly Apple Computer) has always been said to be a forward thinking company with a reputation for innovation (Linzmayor 2004). Initially involved with the ‘Macintosh’ (or ‘Mac’) computer, the company found fierce competition from rivals Microsoft. The company, facing declining sales, needed to find a new revenue stream. Since the introduction of the MP3 player, the digital music player has been a highly competitive market with large multinational corporations like Sony, Samsung, Philips etc. all major players in the field.
the wrong turn HP had high hopes that its TouchPad could catch up to Apple's iPad in the tablet marketplace. But after putting the device out for $499, the company saw few sales. HP then slashed the price by $50. Still, no sales. Next, a $100 discount arrived at retail stores, yet still, the TouchPad couldn't touch the iPad.
Today, Steve Jobs has a huge variety of electronics on the market. Some people cannot live without their Apple Manufactured Products. People all over the world use Apple products. Even people who don’t use electronic devices designed by Apple, most of those devices were probably encouraged by Steve Jobs in one way or another. Steve Jobs was one of the most influential people someone could ever meet.
This is to only name a few advantages the PS4 has on the Xbox One in the hardware aspect. Not only are the components of the PS4 better, but also the sales are higher as well. The sales worldwide blew Xbox One sales out of the water. As of March first, Sony hit 20.2 million PlayStation 4 consoles sold since the release date November of 2013. On the day the PS4 was released, November 15, 2013, 1million systems were sold worldwide within the first 24 hours.
The popularity of internet music distribution has increased and in 2009 more than a quarter of all recorded music industry revenues worldwide are now coming from digital channels. [12] However, as The Economist reports, "paid digital downloads grew rapidly, but did not begin to make up for the loss of revenue from CDs. "[9] The 2008 British Music Rights survey[13] showed that 80% of people in Britain wanted a legal P2P service, however only half of the respondents thought that the music's creators should be paid. The survey was consistent with the results of earlier research conducted in the United States, upon which the Open Music Model was based. [14] According to Nielson Soundscan, by 2009 CDs accounted for 79 percent of album sales, with 20 percent coming from digital downloads, representing both a 10 percent drop and gain for both formats in 2
During Jobs’s absence, Sculley streamlined operations and decreased expenses causing earnings and sales to increase. In the late 1990s, Jobs returned as a consultant and later was appointed interim CEO. Once Jobs was in control again, several projects were dropped and Apple retail stores reopened. Throughout the 2000’s Apple introduced new products such as the iPod and redesigned iMac all while expanding globally. The company only continued to introduce innovative products such as the iPhone, Apple TV, and App store in iTunes in order to stay relevant in the trend of mobile devices.
In 2007, 81 percent of the U.S. population owned a cell phone, a 20 percent increase compared to 2002.” In a current figures according to MSNBC Sullivan (2008), “The cell phone industry, ... has some 137 million paying customers in the United States…” The growth for phone ownership is off the charts and along with the enormous sales of the units, technology has kept pace. Cell phones of 2008 have gadgets integrated to make them more desirable and can be as powerful as a laptops with some accessories. Cell phones include a variety of useable devices ranging from cameras, GPS, text messaging, mp3 players and access to the internet. With all this built into a device that will fit into the palm, According to Compu-KISS (2008),
In analyzing Apple and other competing firms, TC Management Consultants found that, relative to its competitors, CanGo occupies a very small position in the Music, Video, Book and Entertainment Retail Industry. Market Analysis The CanGo Company experienced substantial growth in 2009 developing into a $51 million dollar business. This makes it strategically important to analyze the challenges CanGo will encounter with book sales and MP3 sales in 2010 as well as their new $30 million venture into Online gaming. The market analysis will examine CanGo’s position in the book, MP3, and gaming industry.
After that, the company released three improved versions of previous computer and developed a good reputation in the electronics field. With the release of iMac in 1998, this organisation became well known and became a competitor for other companies on the market. In 2001, Apple produced the Mac OS X, which had a complete operating system. Its profitability led to creation of first iPod. The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad.