Corporate Culture and Structure in Apple Inc.

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INTRODUCTION Apple Inc. is one of the best-known technological companies in the world. Apple designs and manufactures hardware, software and other consumer electronics. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. In 1976, Apple produced its first computer that was sold for 666.66 dollars. After that, the company released three improved versions of previous computer and developed a good reputation in the electronics field. With the release of iMac in 1998, this organisation became well known and became a competitor for other companies on the market. In 2001, Apple produced the Mac OS X, which had a complete operating system. Its profitability led to creation of first iPod. The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures. Apple`s owner believes that self-motivated workers put more into tasks when he is not tracking their every action (Jadeja, 2012). To achieve that, he has created a loose environment for his employees (O`Grady, 2009) and it works because there is trust and empathy between staff and owner who is still the central character of the company (All Answers Ltd., n.d.). Minimal rules and regulations and having a central person are the characteristics of power culture (Mullins, 2010). Like

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