MRKT 5000 Online Course Willie Williams Consumers Take a Shine to Apple Inc. Case Summary: Apple Inc. was started by Steve Wozniacki and Steve Jobs on April 1, 1976. For the first two decades Apple concentrated on manufacturing and selling personal computers. The first personal computer was the Apple I and then the company produced the Apple II, Macintosh and now they produce MacBooks and iMacs. Apple really began to prosper in 2001 when the company began producing the extremely successful iPod music player. Along with the iTunes music stores the iPod revolutionized the way individuals would buy music.
Their strategy has led them to become the market leader in some of these industries. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. Key elements of computers -Design-Apple has been known for their sleek, modern design on allof their products -Software-Apple uses their own operating system which differentiates their product from the rest of the market.
Brief history: Apple computers Inc. was founded on 1976 by Steve jobs and Steve Wozniack. While Jobs was the genius behind the idea, Wosniack was the technical wizard behind the product. After building the first circuit board and selling 200 units, they were ready to strike the world with the first commercial product the Apple ][, under the pillars that will become part of the Apple brand; easy to use and a quality product. This is the begging of the PC era, which shaped the world to what we know it today. Apple inc. (formally Apple Computers Inc.) is a Manufacturer, Designer and Seller of various consumer electronics including personal computers, media devices (including the iPod, iPhone and many other devices), accessories and peripherals as well as the sales of media (including music, video and many other entertainment mediums) and software to support the previously listed items, including operating systems, music and video applications and various other resources.
1) The IPhone’s 2) The MacBook’s 3) The I-Pad’s C) Products Apple has to offer in the future 1) The IPhone 6 2) New Mac books 3) New Ipads III. Profits of Apple Inc. A) Profits made at earlier stages 1) Invention of new products 2) The demand of the products B) Profits made currently 1) Profits made by current products 2) Profits made by demand of the products C) Profits in the future 1) Estimation of profits 2) New products IV. Global Reach A) Apple’s reach at earlier ages 1) Only in Virginia , California 2) Only U.S based B) Apple’s Global reach currently 1) How many countries it is established in today 2) The Availability of Apple products in the world C) Global Reach in the future 1) Expansions in different regions 2) Increase of Apple Consumers in different regions. V. Trends A) The Innovation of new Products 1) How new Products were invented 2) Reason to continue in the invention of new products B) Profits made over the years 1) Profits made by global expansion 2) Profits made by various new products C) Global Reach 1) Reasons to expansion of global reach 2) Increase of Apple consumers VI. Conclusion
This report relays a strategic advertising campaign for the apple TV. COMPANY ANALYSIS * Apple Inc was incorporated in 1973. Founded by Steve Jobs, the company’s core business is manufacturing and selling mobile and computer multimedia devices and software. In addition, it provides other communication solutions like networking, peripherals and other non-mobile digital products (Reuters, 2012). * Some of the products and services include the iPhone, Apple TV, iPad and iMac.
They entered the computer market in 1966. 1984 they came up with their first desktop ink jet & laser printer after that HP rose in popularity among average consumer. With the merger with Compaq in 2002, HP becomes one of the major players in desktop, laptop & many mobile computing products. “In 2007, HP's revenue was $104 billion, making HP the first IT company in history to report revenues exceeding $100 billion. In 2008 HP retained its global leadership position in inkjet, laser, large format and multi-function printers market, and its leadership position in the hardware industry.
Apple also offers services such as iTunes, which helps you, organized your music, video and picture files. On iTunes you can also purchase music, movies and save it on your device or computers, they also have share files such as iCloud, which allows you to store and access your files from any devices you own. Apple continues to create bold visionary products that earn the envy of technophiles worldwide as Apple re-images itself as a “Digital Lifestyle” company. (CNN Money) Purpose The purposes of this analytical report of Apple Inc. are to inquire about possible staffing opportunity. Kelly Services can supply Apple Inc. with a steady flow of qualified software and hardware engineers to meet the changes Apple Inc. will face in created the next generation of operating systems and devices.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
The sales of iPod shot up by 6 times after the launch of iTunes store. Fairplay enabled Apple to have a strong hold on those songs that were encompassed within the FairPlay i.e. No
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).