The restaurant immediately won over customers and critics with their unique flavors and fresh ingredients. They have a variety of Mexican foods, including burritos, tacos, taco salads, nachos, quesadillas, soups, and their own signature flavors. Qdoba restaurants are set up as a build your own dish buffet. You can enjoy one of their offered signature dishes to you can specifically pick the items you want to enjoy. You begin by choosing from pulled pork, adobo-marinated grilled steak and chicken, slow-roasted shredded beef or seasoned ground beef, or you can choose to go vegetarian.
In-N-Out only offers lunch and dinner with a limited menu. While McDonald’s had a reputation for unhealthy eating in the past especially after the movie Super Size Me came out, it has significantly improved the quality of its food and now offers options with chicken, fish, salads, and a large selection of drinks. If you visit a McDonald’s restaurant you are most likely to find something that meets your cravings. If you are on a diet you can find something on the menu that is right for you. In-N-Out has always been known for their high quality food and ingredients.
Panera Bread's opportunities lie within its ability to potentially create off-premises and online catering. These two options will allow Panera Bread to extend its market reach. Also, turning the company into a franchise is another potentially appealing opportunity. Panera Bread's main threats are other "fast casual" restaurants/cafes in the food industry. However its rivals tend to be more family bases companies.
McDonald’s: Build your own burger – social co-creation as recipe for success McDonald’s in the Netherlands was being threatened by the increase of similar fast-food restaurants along with low emotionally involved consumers that were affecting their overall brand image. The consumer decision-making process is very complex; there are a number of various ‘factors affecting each and every purchase decision’ as stated by Nayeem and Casidy (Nayeem & Casidy, 2015). This report will explain how McDonald’s strategy has improved brand closeness with their current consumers whilst simultaneously generating sales. Question 1 Different people have different perceptions and value towards products; involvement theory looks into the level of personal relevance between a product and the consumer, understanding what influences their purchase decision and the amount of resources they are willing to dedicate during the process. Jaeger and Macfie (Jaeger & MacFie, 2010) states, ‘if a product is personally relevant to consumers, they are more likely to become involved in gathering information about the product and with the product itself’, this level of involvement is measured as high or low.
Chipotle Mexican Grill Introduction to Business 100 In 1993 the first Chipotle was establish in Colorado by Steve Ells the Founder. The company serves classic Mexican on tray made from organic and locally service meat and produced all under the banner of the company motto “Foods with Integrities”. Steve’s vision is to provide traditionally cooked, convenient, delicious, and affordable food made from high quality ingredients while avoiding the image of being a stereo typical fast food joint. One of the strengths to Chipotle’s success is customers’ loyalty. They also cater to the consumer’s needs which they call, "Innovative Culture Caters to Consumer Needs".
According to Wendy’s philosophy, it is oriented on quality of the food as well, their competitive advantage is fresh non-frozen meat, made to – order hamburgers. However, Five Guys also offering 250,000 possible ways to order a burger, an extra fries with a regular order and 17 toppings. 2. Analyze the original values for the start-up company and how it remains strong today. When Jerry Murray decided to open a hamburger take out shop, the biggest value for him and his family, was the quality of the food.
This information will serve to inform the expansion plan into new markets. ISSUE IDENTIFICATION Determine what markets would be best suited for expansion to increase revenue, and determine the best mode of entry for expansion. ENVIRONMENTAL & ROOT CAUSE ANALYSIS * largest fine dining steak house in United Stated offering USDA prime grade steaks * commitment to customer satisfaction * focus on beef, however poultry, land, veal, fish, chicken, lobster offered (some locations vegetarian option) * initial public offering in 2005 raised $154M in new equity capital * annual report promised accelerated development plan and expansion of footprint in company-owned and franchised locations * debate within senior management team about the
Positions Livoria to take advantage of the growing population and addresses Paul’s concerns, but fails to address the current need to generating a net income of $1.1 million by 2015 (appendix 2) * Industry trend indicates 70% of restaurants in Dawkins are franchise. This will allow Livoria to be competitive however; this will require additional capital cost for training, monitory and new management which cannot be afforded at this moment. Implement alternative 1: Diversify menu to include vegetarian food. * This will generate enough revenue to settle the litigation and a net income of $1.1million by 2015(appendix 1) with current space and employees * Livoria will be well positioned to challenge competition, quality of sandwiches and brand image will not be compromised. * Additional capital cost will not be incurred and the restaurant will be well positioned to take advantage of the growing population in Dawkins.
Not only have their menu remained the same but so have their suppliers. They have been getting their beef from the same supplier for more years than Murrel can actually remember, and use Idaho potatoes instead of faster-growing cheaper potatoes from Florida and California (Melnick, 2011). Socially they set out to continually provide customers with their fresh made to order burgers and fries along with fresh add-on items like jalapenos and onions to name a few. Five Guys focuses on using their money to produce high quality food and still till this day do not advertise. Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation.
However, it is shown that the salads can contain even more calories than the hamburgers, if the customer adds liberal amounts of cheese and dressing onto them prior to consumption. It is claimed by McDonald’s that these changes had nothing to do with the film. A recent review about the relationship between fast food and obesity (CITE) concludes that “Findings from observational studies as yet are unable to demonstrate a causal link between fast food consumption and weight gain or obesity”. However, with the amount of technology that we now use in today’s society we are more likely to see more advertisements and other triggers that will make us want to crave more fast food which will in turn increase our consumption of McDonald’s and other fast