Panera Bread Case 2012

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Panera Bread Company in 2012 1. What are the key success factors for a restaurant chain that operates in the fast-casual segment of the restaurant industry? Some of the main success factors for the fast-casual segment of the restaurant industry includes somewhat of a large degree in quality control and knowing how to achieve that level of quality control. Another key factor is the extent of product line and product selection. Lastly, a well-known and respected brand name can indirectly be a important factor of success through word-of-mouth. 2. What does a SWOT analysis reveal about the attractiveness of Panera Bread’s situation and future prospects? Some of the strengths Panera Bread has is that it serves its customers fresh bread that arrives daily to the cafe. Also, it uses all natural ingredients in its cooking so customers think they are getting a better value along with eating healthier. Lastly, Panera Bread focuses on a higher quality of training towards its employees which allow them to sell a better image to the customers. Panera Bread has weaknesses such as trying to attract its customers to the other conventional eating segments throughout the day such as breakfast dinner. This creates a very short operating window to conduct business throughout the day obviously the company to not reach its full potential in sales. Panera Bread's opportunities lie within its ability to potentially create off-premises and online catering. These two options will allow Panera Bread to extend its market reach. Also, turning the company into a franchise is another potentially appealing opportunity. Panera Bread's main threats are other "fast casual" restaurants/cafes in the food industry. However its rivals tend to be more family bases companies. 3. What are the primary components of Panera Bread’s value chain? The main components of Panera Bread's

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