Introduction Mission and vision Panera Bread Company’s mission intent was to make great bread broadly available to consumers across the United States. The vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. Business model Management’s long-term objective and strategic intent was to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment. The company was trying to succeed by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurant competitors to dine at a nearby Panera Bread bakery-café. Panera’s target market was urban workers and suburban dwellers looking for a quick- service meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurants.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Kathy would like to build the company up to a point so that in the next few years she’s able to retire (Kudler strategic plan, 2003). The employees want to be able to earn a good salary and have job security by working for a profitable and growing company. The customers want a large selection of high quality products at reasonable prices. The company’s suppliers have the similar interests as the employees – steady orders from a profitable and growing company able to pay its bills in a timely manner. Problem Statement Kudler Fine Foods can become the premier gourmet food store in its marketplace by developing effective leadership that enables the company to be
Rivalry in the grocery industry is a strong competitive force for several reasons. First, companies are using competitive weapons such as sales specials, coupons, company card to save additional money, and high use of advertising. Second, customers switching cost is low. Last, competitors are becoming equal in size and therefore able to achieve similar results. In this case, Winn Dixie, Publix, and Wal-Mart are the main competing firms within the industry in my area.
DQ 2 : "Panera Bread" Please respond to the following: Evaluate Panera Bread’s strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace. Discuss the pitfalls to this strategy and the potential impact to the performance of Panera Bread. Select one of Panera Bread’s competitors and discuss a disadvantage that Panera has with the competitor and how this disadvantage may be overcome. Week
The innovation strategy best aligns with Kudler’s vision in creating a competitive advantage over other gourmet food stores. From a BTM perspective the chosen strategy will allow the company to expand its catering business, introduce marketing tactics, open new locations, reduce inventory turnover, and create customer
Whole Foods Market, one of Kudler Fine Foods biggest competitor, has over 43 locations in the United States, Canada, and the United Kingdom. As these current consumer demands continue to grow the trends will also help support Kudler’s mission of providing the finest epicurean products. With the increased competition from not only stores like Whole Foods Market, Kudler has to remain competitive with other entities that are able to offer similar product quality at affordable prices. Knowing what the competition is doing and forecasting their efforts will help Kudler remain competitive and two steps ahead of the competition by identifying trends, events, and other issues that may have an impact on the industry. Kudler should invest a significant amount of research on identifying the strengths and weaknesses of Whole Foods Market and how they can capitalize on those weaknesses.
Marketing Strategy and Tactics MKT 421 September 20, 2011 Raymund Ferrer Marketing Strategy and Tactics In today’s business world, market research, marking mix, and the management of marketing is focused on planning and strategies. Market strategies serve as the basic foundation of marketing plans designed to fill market needs and reach the marketing objectives. Marketing strategies is also related to the marketing mix. The main objective for the paper is to define and describe the importance of Kudler Fine Food’s marketing strategy and tactics. Also to examine the importance of marketing on Kulder Fine Foods in a virtual organization gourmet grocery store experiencing huge growth and is focusing on expanding
Panera bread company Panera Bread’s strategy is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” This strategy is most closely aligned with a broad differentiation strategy, or being unique in ways that a broad range of consumers find appealing. Prior to taking the Panera concept nationwide, the owners performed cross-country market research and concluded that consumers could get excited about a quick, high quality dining experience. The concept is a mix between fast food and casual dining, or fast casual. By choosing this strategy, Panera is attempting to achieve competitive advantage in the unique offerings it provides, offerings that rivals don’t have and can’t afford to match. In this case, delicious handcrafted bread arriving fresh daily, served in an inviting atmosphere is the company’s competitive advantage and core competency.