Introduction Mission and vision Panera Bread Company’s mission intent was to make great bread broadly available to consumers across the United States. The vision was to create a specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. Business model Management’s long-term objective and strategic intent was to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment. The company was trying to succeed by “being better than the guys across the street” and making the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurant competitors to dine at a nearby Panera Bread bakery-café. Panera’s target market was urban workers and suburban dwellers looking for a quick- service meal and a more aesthetically pleasing dining experience than that offered by traditional fast food restaurants.
For each factor, indicate its significance. Provide support for your answer. Evaluate whether or not the business strategy is dictated by the industry or type of business. Provide an example of an industry and your rationale. DQ 2 : "Panera Bread" Please respond to the following: Evaluate Panera Bread’s strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace.
Panera bread company Panera Bread’s strategy is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” This strategy is most closely aligned with a broad differentiation strategy, or being unique in ways that a broad range of consumers find appealing. Prior to taking the Panera concept nationwide, the owners performed cross-country market research and concluded that consumers could get excited about a quick, high quality dining experience. The concept is a mix between fast food and casual dining, or fast casual. By choosing this strategy, Panera is attempting to achieve competitive advantage in the unique offerings it provides, offerings that rivals don’t have and can’t afford to match. In this case, delicious handcrafted bread arriving fresh daily, served in an inviting atmosphere is the company’s competitive advantage and core competency.
Chapter 4 AOL 2 1. Panera Bread operates more than 1,600 bakery- cafés in 44 states and Canada. How many of the four tests of the competitive power of a resource does the store network pass? Explain your answer. Valuable- Panera’s menu options are critical to its success because it offers high quality food at a lower price, and customers can enjoy it without waiting too long.
Management was confident that Panera Breads attractive menu and the dining ambiance of its bakerycafs provided significant growth opportunity, despite the fiercely competitive nature of the restaurant industry. Panera Bread competed with specialty food, casual dining and quick service restaurant retailers including national, regional and locally owned restaurants. Its closest competitors were restaurants in the so-called fast casual restaurant category. Fast casual restaurants filled the gap betweeen fast-food and casual, full table service dining . A fast casual restaurant provided quick-service dining (much like fast-food enterprises) but were distinguished by enticing menus, higher food quality, and more inviting dining environments; typical meal costs per guest were in the $7-$12 range.
The products will be served in a friendly manner and the atmosphere will be a serene one that will leave our customers feeling satisfied after their encounter with our company. This will cause our business to succeed and thrive throughout the years. Caffe Umbria’s ideology is to provide its target market with high quality but mid-priced coffee on the go and in bagged blends to make and serve at home. By providing a cheaper alternative to places like Starbucks and other name brand expensive coffee shops, Caffe Umbria must make many smart choices when it comes to planning pricing, packaging and distribution. Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits.
Qualitative and high fashion items for a low price. Weakness – it’s a small business unit, need to do future competition similar company. * Starbucks Sector – secondary Owner ship- Public Limited Company Business activity – it sells the hot and cold drink and breakfast Competitors – this is a local shop in London. But competitors of this are Costa because it sells the same products as starbucks. Success – * Finding innovative solutions - They sell the healthy breakfasts and also have different type of coffees and any more drinks * Meeting customer needs – they have loyalty card that customer can use it * Identifying new needs - They look for what customers want in their website.
According to Squidoo.com starbuks is an international company that has 17009 branches all over the world (2011). Dankin Dounts states that they are cheaper than starbuks, that maybe true but dankin dounts is cost less money. Starbuks have more variety of products by this I mean starbuks has more things to choose from. For instance, dankin Dounts only has one flavor, starbuks has a multitude of flavor. Since they have many different types of coffee they got more customers.
Even if the employee only wants a simple coffee or a refreshing latte, we are conveniently right here to serve them. DigiFast Café will be proud to say they have a wonderful lunch service provided by a professional food preparer. With daily specials. We are not only open to employees, but to whomever visit’s our Café. It has been proven that with a well balanced meal, and a full and satisfied employee, more productivity is highly likely.
The idea was to mimic the cafes of Italy. The target market started out to be business people in the 24-40 age groups with disposable income. Starbucks developed an advantage over its competition by forming alliances with a number of quality companies such as Unilever, Kraft Foods, and PepsiCo. These alliances allowed them to market their products such as the bottled Frappuchinos to grocery markets and other retail stores. This move made Starbucks a household name.