The strategy of Panera Bread is to provide different deli-style menu´s with a nice atmosphere to their customers. Panera Breads specialized in fresh baked goods, made-to-order sandwiches on freshly baked breads, soups, salads, custom roasted coffees, and other café beverages. The target group of Panera was urban workers and suburban dwellers looking for a quick service meal and a more aesthetically pleasing dinning experience than that offered by traditional fast-food restaurants. So the company want´s to deliver quality foods for customers who don´t have time to eat in a restaurant. The core abilities of Panera´s success are the freshly made breads and also the ambience of the cafes.
The final key factor is Ingredient Transparency. As we know, Chipotle is intent upon serving food with integrity. The burrito maker has been working with its supply chain to ensure that each ingredient the company offers is of upstanding quality. Two of Chipotle’s greatest internal strengths essentially relate to each another. These consist of the company’s commitment to providing healthy food options combined with strong supplier
c. “Health food, natural food, and food sourcing connoisseurs”: drawn in by where the Chipotle’s ingredients come from and what is not in a Chipotle burrito. For example: rGBH. d. “College students”: a staple of the Chipotle market base and are attracted by the cheap and tasty food. They may stop in for lunch, dinner, or during late hours. They can be better targeted by focusing on locations near campuses, adding affordable menu options, and tailoring the ambiance of the restaurants.
3. Apply the systems model to illustrate how Drexler’s Bar-B-Que operates with its environment. Beginning with the inputs the organization will input their values and supplies which they then process in order to generate a successful output -- their wonderful food. Their product is a result of the values the organization and its employees hold. The output results in generating revenue which then goes back into the environment in the form of attracting consumers to the area, sponsoring a local softball team and a Boy Scout troop.
Pet First Case After finding success in the dog food market for show dogs, Pet First wanted to transition into a new market. Pet First saw an opportunity in the house hold dog food market and decided to pursue it. The only problem is they needed someone to help them transition into a new market. Pet First is confident that their well-known brand in the show-dog kennels will carry over the households. Pet First decided to target the supermarkets in the Boston area and focus on the frozen food section.
Chipotle offers tasty Mexican-style food for those customers who disdain McDonald’s, yet at a price that is low enough to capture many price-sensitive customers. Furthermore, by promoting a minimalist, tradition-bucking, efficient yet friendly image, it has successfully captured the loyalty of young, busy people such as college students looking for a cheap bite. However, Chipotle is more than simply the image of a mouth-watering burrito and with a three-word tagline. For over a decade, it has focused on sourcing its products in an environmentally sustainable way, ensuring that its poultry and meat products come from natural and organic sources, providing a fair wage to its employees and suppliers, and even going so far as to testify before Congress as an advocate for the prohibition of antibiotics in meat production. Unfortunately, most of Chipotle’s customers are unaware of its efforts at social impact.
Chipotle Mexican Grill, Inc. (CMG) is a restaurant chain that competes in the fast casual segment of the restaurant industry. It’s founding dates back to 1993 in Denver, Colorado where its founder and current co-CEO Steve Ells goal was to reinvent Mexican Food. His vision was to change the way people think about and eat fast food. He set out to accomplish this by avoiding a formulaic approach when creating his restaurant experience. Chipolte uses high-quality raw ingredients, classic cooking methods and has created a distinctive interior design, where he wanted the restaurant to be like a dinner party, where everyone’s in the kitchen watching what’s going on.
Wendy's Chili: A costing conundrum David Thomas founded Wendy’s International, Inc., in Columbus, Ohio, in November 1969 as a fast-food outlet to provide bigger and better hamburgers within a short time to customers. Since then Wendy’s has grown rapidly. Wendy’s initial success comes from the founder’s strong belief that the combination of product differentiation, market segmentation, quality food, quick service, and reasonable prices would produce a successful company. Wendy’s most popular product is the “Old Fashioned” hamburger which is made from fresh beef and is squared in a unique shape so as to differentiate it from the others. In addition, Wendy’s targeted different continually growing segments of the hamburger market such as young adults and adults.
These are San Marcos on Rockwell and 122nd street, Abel’s on 50th and MacArthur, and then there is Los Amigos on 42nd and MacArthur. Out of all of this there is always one that over shadows the rest; this is based on the cost for the amount of food that they give you, food quality, and the personnel at the restaurant. Comparing the cost, food quality and customer service in your head, will make you choose for yourself which is the best Mexican restaurant. The cost of the food is really important to a lot of people but not so important in my book. I would rather want good food and great service than poor food and mediocre customer service.
Coming from a Mexican family I knew what true Mexican food tasted like that’s all I ever ate, since I have memory of. This is why I find it so difficult moving from el Paso to Colorado and not having authentic Mexican restaurants, these called “Mexican restaurants” in Colorado should be called American Mexican food. Mexican food in el Paso TX is considered by most tex-mex, which is more mild than Mexican food not whole lot of chile. Not