Chipotle Mexican Grill
Introduction to Business 100
In 1993 the first Chipotle was establish in Colorado by Steve Ells the Founder. The company serves classic Mexican on tray made from organic and locally service meat and produced all under the banner of the company motto “Foods with Integrities”. Steve’s vision is to provide traditionally cooked, convenient, delicious, and affordable food made from high quality ingredients while avoiding the image of being a stereo typical fast food joint.
One of the strengths to Chipotle’s success is customers’ loyalty. They also cater to the consumer’s needs which they call, "Innovative Culture Caters to Consumer Needs". Chipotle provides healthier food choices to its consumers. Chipotle allows customers to go to their web site and ask questions in the column of frequent asked question, for example where can I find your nutritional information. This information gives you a break down in calories in what you place into your food. Chipotle continues to look for way to perfect their customer service by using a web base site that allows customers to provide customers questions and critiquing there products. Examples of new technological advantages that chipotle provides for their consumers such as online ordering system for ease of acquiring food. To be customer friendly and competitive chipotle also provided mobile applications for your phones and iPods accessories. These applications allow faster services to their customers instead of waiting in line; they can order and pick up like Little Caesars Pizza.
One of Chipotle enviormental focus is to insure that all their suppliers are treating the animals in a forbearing manner. Food with integrity: means surviving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value. Chipotle has the expectation that the animals are being raised in what would be described as their...