Bargain Hunters Essay

446 Words2 Pages
1. What factors do you think influences the popularity of the “coupon generation”? TREND The popularity of the “coupon generation” seems as a trend for the reason that 350 million Chinese aged 18-35 are seen as crucial to boosting the world’s recovery recession. They are at the forefront of retail consumption growth in China. These people are the target customers because they love spend and rarely save. They are familiar with the online buying. That is why the coupons, discount and online group buying become a trend and are very popular among this generation. EASY Nowadays, people can easily get varieties of coupons for restaurants, car rentals and other goods and services from coupon kiosks in subways, malls and supermarkets. Almost every major brand offers a discount card. It is every convenient for people to get the coupons and then they can easily get the great deals. For the online group buying, it is also every easy. First customers search on the Internet, normally on a group buying website, to get the information of the deal they are interested. Second, pay the goods or services that they choose online and then they would get a code. Third, show the code when they go to the stores of which they have paid the goods or services and they can get what they have bought. Besides, some stores promote their products by offering discount or coupons. For example, for the people who are having a meal in a restaurant, they can get 10% discount or a coupon if they make a picture of the restaurant and post on their social network such as Wechat and Renren. It is very easy and simple, they just press some buttons and then can get a great deal. WORTH The worth is also a big influence of the popularity of the “coupon generation”. Saving money makes the coupon, discount and online group buying attractive to the customers. Especially

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