Apple SWOT Analysis Chart Internal | External | Strengths (Positives): * Product Development * Design and utility * Marketing * Brand name * Robust financial performance | Opportunities (Positives) * Loyal Customer Base * Strong growth in smart phone market * Reputation of high quality products * Apple TV * Strong growth in tablets market * Untapped areas of technology world | Weaknesses (Negatives): * Patent Infringement Lawsuit * Dependency on global community * Very Proprietary and controlling * Death of Chief Executive Officer Steve Jobs could affect new technology invention and growth | Threats (Negatives): * The rise in popularity of Google Android * Intense competition may affect revenue and profitability * Dependency of specific suppliers may affect its operations * Highly priced products
Have its strategies in its core businesses yielded success? Explain. Elements of Apples strategy in computers Style, unique capabilities (technology and programs unique to Apple) Demand for apple computers might grow because people want to integrate them with their iPads or iPhone. But, Apple computers lack price competitiveness. No Apple computer designed for price conscious buyers.
However, the primary weakness of this mission statement is that it fails to mention directly which market Apple is in. “Tools for the mind” is not a detailed enough phrase to capture Apple’s products in the rapidly-evolving technological society that exists today. “The primary vision of Apple is to maximize the user experience through innovation.” This second statement is suffers similar problems that the first one does. Apple has continued to do this, especially with the breakthrough of the highly innovative Apple Watch. It’s short, sweet, and leaves the mind open for imagination.
Case Study- Google, Apple, and Microsoft Struggle for Your Internet Experience 1) Compare the business models and areas of strength of Apple, Google, and Microsoft Apple, Google and Microsoft each have their own strengths and uniqueness. These three top companies create and innovate new ideas to change the way we experience the internet. Apple began their dominance in the smart phone and mobile internet experience with their iPhone and iPad. These two major introductions to the Apple line up along with their already popular iPods represented 62% of the 2011 revenues. Currently Apple is a dominant force in the market of mobile, music and computers and with each generation wanting more of these Apple products, there is no sign of them slowing down.
IKEA does this buy distracting its customers by making their products colourful, stylish, and cheaper than other competitors’ products. In addition, Old Navy pulls in its customer just as IKEA. Old Navy draws its customers by putting colourful clothing outside its stores. “American businesses have co-opted cool anti-corporate culture and used it to seduce the masses (Cave & Klein, 2000). They lower their prices and make their products alternative to competitors that are more expensive.
One of the biggest challenges that Apple is facing is the compatibility to other computers and devices. The more people are connected to
The five forces framework The five forces framework helps to identify the company’s attractiveness regarding five competitive forces: the threat of entry, the threat of substitute, the power of buyers, the power of suppliers and finally the rivalry between competitors. Figure 2: Porter's five forces framework The threat of entry – Low Scale and experience: Microsoft has been developing operating systems for ages. The company is the pioneer on micro-computing. The Microsoft windows products are used in almost 90% of all the personal and professional computers. It will be very expensive and difficult for new entrants to match them and reach the same production volume.
3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the computer industry? Use the methodology in Table 4.3 to support your answer. Does it appear that the company’s competitive positions in personal media players, tablet computers, and smartphones are stronger or weaker than its position in computers? 4.
This also alludes to Apple products being utilized with or within other company procedures other than as a stand-alone product. Although this may mean that currently there is a slowdown in producing new products it is definitely a progressive step that many companies are taking, such as Goggle and Samsung. Cook’s approach to distribute the innovation efforts across the company and in multiple ways seems to be working. Under this leadership innovation will take enormous confidence and resources but the outcome will position Apple ahead of the pack – again. The success of this strategy will position Apple to overtake Samsung in many of their
Organizing Apple Inc. has three main organizational goals that helps make them the world’s most valuable company. These three organizational goals are: 1. “Apple Inc. plans to keep creating and releasing computers and consumer electronics that are more user-friendly.” (Training and Development Program for Apple Inc., page 7) 2. “Apple Inc. will focus on opening more stores even on international locations to help increase in sales.” (Training and Development Program for Apple Inc., page 7) 3. Another objective of apple is innovation.