APPLE VS SAMSUNG Question a. Apple was always ahead, how did Samsung came so close and even surpassed Apple? Samsung is gaining fast on Apple in terms of brand affection – but we seem reluctant to admit it. In Interbrand’s 2013 brand index, a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. The signs are though that Samsung, which has been investing heavily in brand loyalty and not just marketing, is now challenging Apple in this crucial area of marketing, as analysts look across a wider range of social media and psychometric levers. A “brand dependence” index revealed at CES last week suggests that more people are dependent on the Samsung brand than any other in consumer electronics.
Apples market spans across the globe and is segmented on a regional and product basis including consumer, business, education, enterprise and government organisations that make the use of the power and productivity of Apple’s product. This market has been developed with the focus on product differentiation and enhanced knowledgeable sales person, which allows the easy rise of value of products to consumers. Being involved in the mobile computing industry which is highly characterized by frequent product introductions and rapid technological advances requires strategic application of the product development function of the marketing mix model. The IPhone which is a high spec Smartphone introduced in 2007 as a niche product clearly made its place with the new generation of electronic users. This phone was designed to be a portable PC for the consumers so that they would only need one device at a cheaper price, and that theory worked.
After that, the company released three improved versions of previous computer and developed a good reputation in the electronics field. With the release of iMac in 1998, this organisation became well known and became a competitor for other companies on the market. In 2001, Apple produced the Mac OS X, which had a complete operating system. Its profitability led to creation of first iPod. The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad.
The buyback can lead to increase in value of its shares and ultimately the wealth maximisation of its shareholders. As many technology companies are coming up with their cloud services, Apple has to build on its iCloud services. Cloud service has a huge growth potential in the future as more and more businesses and startups find it economical to use cloud services which leads to savings on server hardware spending. It has to face intense competition from the likes of Amazon, Microsoft and Google which already have an in house talent pool to scale their services. Apple can do well to acquire growing cloud service company since cloud is clearly not its core competency.
For example, the Apple iPhone has successfully transformed the mobile handset industry, thus creating a great deal of exchange value for Apple, and use value for its consumers. However, Apple’s ability to realize extraordinary profits (exchange value), while at the same time provide cutting edge technology to its consumers (use value) has created some challenges that Apple faces with respect to ‘managing for value creation’. The question about value creation, capture, slippage and destruction really comes down to Apple’s ability to manage the various stakeholders’ perspectives, or its lack of consideration of these various groups. Depending on the perspective taken, the issue of value creation, capture, slippage and destruction can be interpreted in several different ways. The real challenge is to figure out a mutual beneficial solution which satisfies the needs of the various stakeholders.
TMA 01 A REPORT ON THE MARKETING OF APPLE TV BY FELIX OWUSU GYAMERAH 1. EXTERNAL ANALYSIS The external analysis was done using the PESTLE model. The study was focused on Sociological, Technological and Legal factors as viewed more relevant to this case study • Sociological Apple is the most valued brand in the world. The Apple ecosystem is so well integrated that anyone who owns an Apple product or does not for what matters, cannot resist an Apple TV. The new digital war is to conquer the main hub of family lives, which is the TV.
Has Steve Jobs finally solved Apple’s long-standing problems with respect to the Macintosh business? (Please use Microsoft and other companies you see useful in attempting this question. 4. The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple?
Our wide-reaching digital campaign for the Samsung Smart TV is no exception, and the following is an in-depth look at the methods used to create a campaign that we believe will have far-reaching results. Before starting on our campaign, we decided to do an analysis of the industry and how Samsung’s product fits in with the rest. After secondary research into the TV and Smart TV industry, Samsung as a company, and Samsung’s Smart TV itself, we compared Samsung to its biggest competitors and initiated an online survey as well as some in-person interviews to see what customers currently think about Samsung’s Smart TV. With this information, we developed a SWOT analysis for the product to determine its current positioning in the consumer marketplace. Based on our research, we refined and embellished upon the target audience suggested and created an overall strategy highlighting the single most important thing that we want consumers to remember, namely that with Samsung’s Smart TV, consumers can “Invest in an interactive experience that everyone can enjoy.” Due to Samsung’s already outstanding website with well-displayed interactive content, we decided to attempt to drive consumers from applications they
Samsung Galaxy S4 and Apple IPhone 5 Everyone wants to have the newest phones out there. Samsung is being the top phone out there with Apple close at its tail. They are coming out with newer designs and new software to improve their phones quality. They are making their phone sleeker and with more style for the persons hand. Having a nice phone that fits perfect in your hand for easy use is a big win for most customers.
IPHONE ASSIGNMENT1 INTRODUCTION * Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. It was named Apple Inc. on January 9, 2007 to focus towards consumer electronics. * It’s mainly known for the hardware products like Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. * Apple has continuously come up with innovative products making it the most valuable company in the world and leaving behind all its competitors. MARKETING RESEARCH * The different age groups are targeted like in between 15-20 years, 20-25 years and so on.