Amazon vs Borders

1593 Words7 Pages
Comparing Two Similar Businesses Comparing Two Similar Businesses When owners attempt to establish a successful and productive business, their first priority is ensuring that the business will be profitable and everlasting. The first step in guaranteeing these two desired goals is meeting the needs of the consumers by any means necessary. Business owners are daring and bold risk takers who pushes the limit with innovative ideas, techniques and concepts to maximize their full potential as they strive to annihilate their competition. Even though every business owner yearn and crave a successful business, not all businesses survive. There is one thing that sets flourishing businesses apart from those that have failed and that one thing is finesse. With this separating factor you are able to distinguish and recognize the masters of the business industry and two perfect examples of master businesses at their best are and Borders. The purpose of this paper is to analyze the business strategies of and Borders bookstores allowing the reader to understand these companies by addressing the following: firstly, the paper will describe the history and core business of each company. Secondly, the paper will compare and contrast the management approach each took to Internet marketing and sales. Finally, the paper will analyze three reasons for Amazon’s success despite not turning a profit for the first five to six years and discuss three reasons Borders, although initially successful and profitable, ended up in Chapter 11. Firstly, I will describe the history and core business of each company. I will first begin with is one of the largest online retail websites in the world. From its humble beginnings in a garage to an international business employing thousands of people, the company has enjoyed tremendous growth.

More about Amazon vs Borders

Open Document