Yahoo and Amazon: Building a Competitive Advantage

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Assignment 1 -Yahoo and Amazon: Building a Competitive Advantage Presented by: Fin 599-Strategic Management Strayer University 01/25/15 Describe, in brief, the histories of both of and, and determine the core business of each. Considered a pioneer in online retailing,, Inc. was started in 1994 by Jeff Bezos and made its debut on the web in 1995 offering "Earth's Biggest Selection" of books, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, apparel, and kitchen gadgets. Amazon’s headquarter is in Seattle Washington. Amazon offers online retailing services to customers across the world. Amazon focuses on convenience, selection range, and price. “We seek to offer the Earth's Biggest Selection and to be the Earth's most customer-centric company, where customers can find and discover anything they may want to buy online”. In addition to the direct retailing services, Amazon allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform. Millions of products are offered through the website. The website may be accessed through PCs, and even mobile applications in just four months of operation, became a very popular site on the Web, making high marks on several Internet rankings. It generated recognition as the sixth best site on Point Communications' "top ten" list, and was almost immediately placed on Yahoo's "what's cool list" and Netscape's "what's new list. strived to set the standard for web businesses. After less than two years of operation, became a public company in May

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