10/16/2014 BUS 302 Individual Assignment 3: Sephora Assuming Bornstein gets the additional funding, Bornstein should be excited about all the opportunities these new technology platforms offer, but also keep in mind about the importance of balancing brand building and sales increase. Consumers have the freedom to shop anywhere they want to making brand loyalty a personal choice. With such a variety of brands and competition it is important as a brand to stick out and appeal to their customers. Being able to connect and satisfy the wants and needs of your target consumer is a skill that leads to great success within any company. During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing.
(“Internet Mini Case #6” n.d.) Williams-Sonoma leadership had the vision to understand that e-commerce is an avenue of sales that cannot be avoided. They were able to develop websites and catalogs to target markets in areas that did not have the traditional stores. The increase in profitability of the company continued. The company
Zappos Introduction Founded in 1999, Zappos.com has quickly grown, increasing from almost nothing in gross merchandise sales in 1999 to over $1 billion in 2008. This fast growth is due to their focus on providing the absolute best service and the absolute best shopping experience. The Zappos family currently staffs over 2,050 people. Their fulfillment center stocks more than 3 million shoes from over 1,136 brands, and it is complemented by a 24/7 customer service center located at the headquarters in Henderson, Nevada. Zappos offers free shipping on both orders and returns and a 365-day return policy.
While it has its cost to society, the positive impact it provides as a whole is worth any negative impact. Social Networking has changed the face of how the world receives, transmits, and interprets information. Social Networking is wonderful for society because it is the best media for moving vital information, contributes to a solid economy, enables global communication with those with like interests, assists law enforcement fight and prosecute criminals, and last but not least allows educators to enhance their ability to teach as well as learn on a worldwide scale. In a day and age where information travels at light speed, social media is the most effective way to get breaking news to people. Information today travels in real time to our mobile devices, through popular sites like Facebook, Twitter, and YouTube.
He became convinced American consumers wanted a new type of store. Trusting his vision, Sam and his wife Helen put up 95 percent of the money for the first Walmart store in Rogers, Ark. 1972 – Walmart goes public Discounters such as Kmart quickly expanded in the 1960s, while Sam only had enough money to build 15 Walmart stores. In 1972, Walmart stock was offered for the first time on the New York Stock Exchange. With this infusion of capital, our company grew to 276 stores in 11 states by the end of the decade.
One of the most important reason why this acquisition was successful was that both companies provides complementing services. EBay needed an online payment system that has good popularity that PayPal already possess. By offering such complementary services, both companies were able to successfully integrate and make doing business more convenient. The Synergy between the two companies rapidly boosted more business for each operation, and this led to PayPal becoming the default select of online transfer payments. In the early 2000’s, many smaller competitors
Iosca’s leadership broadened the company by opening several retail stores throughout the country and established through technology of the internet into the online commerce. In order for change to begin distributing merchandise wholesale Hannah Andersson distributed through retail partners such as Nordstrom and Costco. This required avenues of great change within the company. Stone took over as CEO in 2010 when Iosca retired. Stone felt it was important to sit in on meetings of inventory and operational planning to get a better understanding to push his calm ways of changes in order to weather transition for another future growth of the company.
eBay, Inc. and Amazon.com (A) Ebay should expand its business model past its core marketplace to become a platform for e-commerce. Doing so will allow Ebay to remain competitive in an environment where Amazon is taking leaps into new territory with the establishment of online stores such as Zshops and Amazon Auctions. This imperialistic expansion of Amazon poses a problem for the long-term sustainability for Ebay as Amazon is becoming a one-stop-shop. It has become the world’s largest online retailer, and is slowly luring away customers that should be shopping on Ebay. Michael Porter’s Value Chain Analysis provides a lens through which the activities of Ebay can be broken down and improved to add value to the entire firm.
They use forward integration strategy which is meant by involves gaining ownership or increase control over distributors or retailers. The opportunities are low cost, high profit margin, and have more customers. The challenges are it’s hard to control the quality of the products and the management system. Second Case: What It Means to be Overstocked 1. Customer service is the vital component, not only to Overstock.com, but also to any online retailing business.