Amazon Evolution Ouline

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1. Introduction a. Amazon sought out to revolutionize online retail shopping however harsh competition quickly brought them to a halt. Changes have been executed to help compensate for their losses and their focus shifted abruptly from products to services 2. Discuss whether the company is moving away from its core competency of being a leading online retailer a. Reasons for moving from core competency i. Technology Advances ii. Competition 3. Present areas where Amazon is competing with Google™ and Microsoft®, and whether competition is a wise strategy a. Google™ and Microsoft® i. Internet access ii. Portals iii. Email iv. Web design v. Web-hosting vi. Internet search engines b. Amazon i. Neither have a store like Amazon. ii. Neither have proprietary products like the Kindle iii. Neither are active in the retail market other than being a gateway to send shoppers to where they can find products c. Amazon is competing in the area of data storage (S3) and their rental of processing power (EC2) 4. Address Amazon’s database and its uses: possible data management issues; and the relationship amongst Amazon’s data, information, and knowledge a. Amazon Databases i. Simple Storage Service (S3) ii. Elastic Cloud Commute (EC2) iii. Mechanical Turk b. Possible Data Management Issues i. Privacy and Security ii. What types of security is in place for the information that is being stored on their disk drives? iii. How is it backed up? 5. Describe how Amazon uses e-Business and e-Commerce for B2B and B2C a. E-Commerce i. Amazon uses e-commerce for the outside of the business ii. This would use the B2C, where the sellers are part of the corporation and the buyers are individuals iii. This would be in a sense like EBAY, the sellers are what make the business grow and the buyers are individuals looking for the best

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