Why Apple Should Switch to Oled

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Why Apple’s iPhone Should Switch To OLED Display Whitepaper Assigment Bob Marley Executive Summary Apple’s iPhone is known to be innovative and one of the best phones in the market. But due to Samsung’s Galaxy S4 out selling Apple’s iPhone 5, Apple needs to make a change to the iPhone to bring it back to the top. The major feature the iPhone 5 needs is an OLED display instead of a LCD display. The OLED display will bring the iPhone back to the top due to its durability, ability to make a curved display, superior color display, lower energy consumption, and the fact that it’s thinner and lighter than an LCD display. The innovation of the OLED will return customers that Apple has lost to other phone companies and will therefore increase profit. Letter of Transmittal 2818 Lunar Ct. Lake Orion, MI 48360 November 24, 2013 Jonathan Ive Senior Vice President of Design Apple Inc. 1 Infinite Loop Cupertino, CA 95014 Dear Jonathan Ive, Here is the report that you requested on why Apple should change the iPhone display to use an OLED display instead of an LCD display. You requested that I write this report two weeks ago on Monday, November 11, 2013. The intention of this report is to overview the benefits that an OLED display has over an LCD display and why Apple should switch. The overall benefits that the OLED screen would bring to the phone are durability, ability to make a curved display, superior color display, lower energy consumption, and the fact that it’s thinner and lighter than an LCD display. I highly recommend that you make this decision because it will make the iPhone more innovative and produce higher sales. Sincerely, Bob Marley Apple Display Engineer The mobile phone industry is an extremely competitive business and if you’re not working to be ahead, you have to play catch up. Apple’s iPhone is known to be very

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