What Is Communication.? Explain the Process of Communication.

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National Institute of Business Management Chennai - 020 SECOND SEMESTER EMBA/MBA Subject : Business English (answer should be of minimum 2 pages / of 300 words) 1. What is communication.? Explain the process of communication. 2. The civilization is reflected in three priceless possessions of mankind, the first is the human ability to think, the other is his innate capacity to communicate and the third is his specie's specific competence to acquire and use the arbitrary symbol systems of language. The manifold gifts of civilization and all the branches of human knowledge have their origin from this ability to think in abstract and to communicate the abstract thoughts through arbitrary symbols of the language. The scholars who define communication give stress on the transmission and reception of information. The concept of communication is broad enough to mean almost anything to almost anybody. As it is the binding agent of all social systems and sub-systems, it is understood and used in or symbol It is a bridge of understanding among people. Different ways by the people in different walks of life Therefore, it was essential to study how this concept is understood by them and later to arrive at a comprehensive definition in precise terms. Let us consider some definitions of communication. i "Communication is the process of transmitting feelings, attitudes, facts, beliefs and ideas between living beings". — Birvenu (1987) ii "( Communication is any means by which thought is transferred from one person to another.— Chappcll and Read (1979) iii ( "Communication is an exchange of facts, ideas, opinions or emotions by two or more persons".—Newman and Summer (1977) iv. "Communication is process for conducting the attention of another person for the purpose of replicating memories." — Cartier
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