The Uses and Abuses of Advertisement.

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A glance at any newspaper will reveal hundreds of advertisement. People and firms advertise for all sorts of reasons. We can read about job vacancies, new products, home services and others. The uses of advertisement are undisputed. Large companies depend heavily on advertisement to make their products known to the consumers. These companies play a major role in the development of sports in our country. Without them acting as sponsor we would not be able stage international sporting events. Most magazines and periodicals survive because of advertisements. The people or firms that advertise provide the necessary finance to keep these magazines running. Both parties benefit. The publishers get to carry on their business and the advertisers get to sell their products. However some magazines seem to lose their original propose after a while because they have too many advertisements. For an employer looking for workers, advertisement provides one of the most efficient methods of getting them. How else can an employer let job-seekers know that there are jobs available? Through advertising in the newspaper, the whole country can be effectively reached and the best of the job-seekers selected. It is the same when people want to sell or buy houses, cars and other things. Through advertisement they can come in contact with people not normally met in normal daily life. Again the best buyers or sellers can be picked out and the most suitable bargains reached. In short advertisements enable people to widen their choices and chances in whatever they wish to obtain or discard. As useful as it is, advertisements are also sometimes abused by unscrupulous people. In the midst of an international sports, we see the omnipresent sign of a popular brand cigarette and alcoholic drinks. Everyone knows that smoking does noting good for one’s health. Yet these advertiser blatantly

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